We empower large organisations to elevate their teams’ capabilities and confidence in marketing and ecommerce.
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ALT to be fit for purpose for the next two years, which skill areas do you think it is most important for marketers and marketing teams to develop?
ALT data and analytic going into 2025: Algorithms are spending everyone’s money, and the data used to evaluate the results are increasingly modelled rather than observed. - andrew hood, lynchpin
ALT L&D going into 2025: It’s a paradox. People in the knowledge trades are at the mercy of trends and innovation, and they know that the only way to keep up is to keep learning. But in practice, they’re busy, stressed and physically attached to distraction machines. - Stefan Tornquist, Econsultancy