The IP Office of the EU. Protecting trade marks, designs and geographical indication for craft and industrial products.
Joined September 2009
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We do not just buy products. We react to design.
Recent EUIPO research shows that consumers, especially younger audiences, develop stronger emotional connections with products through design.
Design influences desire.
euipo.europa.eu/en/news/desi…
#DesignDesireDecide
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For the launch of the ‘National Days at the EUIPO’ initiative, the German IP community met EUIPO experts in Alicante for the first ‘Germany’ edition to discuss key developments in the IP field, from AI and design reform to SME support and geographical indications.
Vielen Dank! 🇩🇪
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The DesignEuropa Awards 2026 celebrate the finest European design talent and innovation.
Marking their 10th anniversary, the awards continue to recognise outstanding designs that combine functionality, ingenuity and impact across Europe.
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Now, for the first time, the public can take part in the DesignEuropa Awards by voting for their favourite finalist in the Public Choice Award. 🏆
Discover the finalists and cast your vote:
euipo.europa.eu/en/designs/d…
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“Spirited Away”, “Princess Mononoke”, “My Neighbour Totoro”…⛩️🏯
41 years ago, #OnThisDay, Studio Ghibli was founded. The debate around it’s copyright protection and Generative AI is very present.
IP remains they key to protect characters and stories.
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Welcome to Jurass(IP) Park 🦖
Where IP has evolved into a species.
Trade mark‑sauruses, copyright‑ors and licensing‑pterosaurs all coexist within the same ecosystem, protecting the Jurassic universe as it expands across films, games, LEGO and experiences.
Just IP ecosystem.
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As we celebrate the 80th season of the NBA, its IP protection remains the MVP of the game🏀⛹️
And since day one 1️⃣, the NBA has been a user of the EUIPO services since we opened our doors, protecting its own identity and their teams.
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Since 1981, Indiana Jones franchise has also built its own adventure through trade marks, copyright and licensing rights at the EUIPO🏺.
No ancient map required. The smartest explorers protect their treasures before the expedition begins.
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The World Cup 2026 is also a huge IP competition
⚽🏆
FIFA owns:
200 EU trade marks
400 EU design applications
Including the trophy, mascots, historic posters... At the EUIPO. Even the official “Trionda” ball is protected as a EUTM & EU design.
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‘Freedom is the only style’ defines Philippe Starck’s vision of democratic design: creation that improves daily life and serves as many people as possible.
After more than 10 000 creations, his work continues to embody the spirit of the Lifetime Achievement Award 2026.
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Football stars are also competing off the pitch ⚽
Top EU trade mark rankings at the EUIPO 👇
🥇 Kylian Mbappé - 15 EUTMs 1 Design
🥈 Lamine Yamal - 7
🥉 Lionel Messi - 7
Then:
⚽ Ronaldo 6
⚽ Vini Jr 5
⚽ Bellingham 4
⚽ Musiala 4
IP is now part of the game.
#WorldCup2026
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“I don’t have a plan. I have a dress… and IP rights.”
28 years ago, #OnThisDay, Sex and the City premiered. Trade marks, designs and copyright have helped protect the Carrie Bradshaw universe ever since.
Mr Big came and went. IP rights stay💅
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Join our next Tuesday Webinar for an overview of the most relevant EUIPO Boards of Appeal decisions and General Court/Court of Justice judgments from Q2 2026.
📅 16 June | 10:00 CET
euipo-vitelsa-es.zoom.us/web…
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Copyright information is becoming increasingly important in the age of streaming, licensing and AI🌍.
A new EUIPO study maps copyright databases and metadata practices across the EU, while examining the possible development of “CopyrightView”.
euipo.europa.eu/es/publicati…
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Innovating in tech or plant varieties?
The SME Fund 2026 is still open for Patents (Voucher 3) and Community plant varieties (Voucher 4), with funding of up to €1,500.
Apply before filing any application. While funds last. 👉 euipo.europa.eu/en/sme-corne…
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Public Choice Award🏆 | For the first time, you can take part in the DesignEuropa Awards by voting for your favourite finalist.
6 finalists. One choice. Your choice.
Vote until 22 September.
euipo.europa.eu/en/designs/d…
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It’s a trade mark! It’s a design! It’s IP!
In 1939, the first solo comic book of Superman launched a hero, and also a universe of IP rights held by DC Comics that is still flying high today.
DC holds 173 EUTMs at EUIPO. Because, sometimes, even superheroes need protection.
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IP rights are a girl’s best friend... especially when it comes to Marilyn Monroe’s legacy.
Her name and signature are protected by EU trade marks; Norma Jeane was once protected too, as are iconic film titles.
IP helps that twinkle endure.
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Six months after its launch, the EU-wide GI system for craft and industrial products has already received 74 applications from 6 EU countries.
A step forward in protecting the EU’s local craftsmanship and fighting counterfeiting.
Explore the GI Hub ↓ euipo.europa.eu/en/gi-hub/gi…
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‘IMPRESS’ fails to impress: when slogans don’t indicate origin
In Case T-326/25, the GC confirmed that IMPRESS for cosmetics is a clear, self-explanatory promotional message, not a trade mark.
Slogans, however catchy, fail if seen only as advertising.
euipo.europa.eu/eSearchCLW/#…
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