Meituan $3690 1Q26 Earnings
- Rev $91b 6% ↗️🟡
- GP $26b -19% ↘️🔴 margin 28.5% -867 bps ↘️🔴 (↗️🟢 QoQ)
- Adj EBITDA -$3b ↘️🔴 margin -3.3% -1762 bps ↘️🔴 (↗️🟢 QoQ)
- EBIT -$6.5b ↘️🔴 margin -7.1% -1936 bps ↘️🔴 (↗️🟢 QoQ)
- NG Net Inc -$5b ↘️🔴 margin -5.5% -1816 bps ↘️🔴 (↗️🟢 QoQ)
- Net Inc -$6.8b ↘️🔴 margin -7.5% -1917 bps ↘️🔴 (↗️🟢 QoQ)
- OCF -$7b ↘️🔴 margin -7.7% -1946 bps ↘️🔴
Core Local Commerce
- Rev $64.1b 0% ➡️🟠
- GP $20.8b -27% ↘️🔴 margin 32.4% -1208 bps ↘️🔴
- EBIT -$2b ↘️🔴 margin -3.2% -2426 bps ↘️🔴 (↗️🟢 QoQ)
New Initiatives
- Rev $27b 21% ↗️🟢
- GP $5.3b 42% ↗️🟢 margin 19.5% 286 bps ✅
- EBIT -$2.1b ⤴️🟢 margin -7.8% 238 bps ✅ (↗️🟢 QoQ)
Revenue by Type
- Delivery services $25b -3% ↘️🔴
- Merchant services $38.1b 3% ↗️🟡
- Product sales $21b 47% ↗️🟢
- Others $7b -25% ↘️🔴
Core Local Commerce Revenue by Type
- Delivery services $24.1b -6% ↘️🔴
- Merchant services $35.6b 0% ➡️🟠
- Product sales $3b 96% ⤴️🟢
- Other $1.4b 19% ↗️🟢
New Initiatives Revenue by Type
- Delivery services $924m ⤴️🟢
- Merchant services $2.5b 98% ⤴️🟢
- Product sales $18b 41% ↗️🟢
- Other $5.6b -32% ↘️🔴
1 | Delivered solid results that improve and profitability continue to improve QoQ despite the ongoing competitive market environment.
Looking back at the first quarter, I would say we delivered solid results and ongoing industry changes. All our businesses showed strong resilience amid a competitive market environment. For the full year of 2026, we aim to further deepen our competitive moat for core local commerce while further improving overall operational efficiency.
In this quarter, we have achieved substantial financial improvement while maintaining resilient growth, and we are the go-to platform for local service merchants to run their business and for consumers to discover and transact.
2 | Higher gross profit margins were due to more consumer incentives and higher rider incentives, and higher promotion, advertising and user incentives.
Total revenue was RMB 91 billion, up 5.6%. Cost of revenue ratio increased by 8.7 percentage points to 71.5%. This was primarily driven by 2 factors: more consumer incentives deducted from revenue, higher rider incentives to maintain leading service quality amid intensified competition.
Selling and marketing expenses ratio rose by 7.6 percentage points to 25.2%, largely due to our increased investments in promotion, advertising and user incentive to enhance our brand awareness and core user engagement to address the competition. R&D expenses ratio increased to 7.7%, reflecting our increased investment in AI, while the G&
3 | Core Local Commerce Segment returned to positive YoY revenue growth, supported by higher annual purchase frequency and cross-selling
Our revenues from the Core Local Commerce segment were RMB64.1 billion for the first quarter of 2026, returning to positive year-over-year growth. The resilient growth of GTV was driven by the growth in annual purchase frequency and cross-selling among our different services, while the number of annual active advertising merchants also recorded growth. However, our revenue recorded a modest growth on a year-over-year basis, primarily driven by the elevated incentives deducted from revenues to address the intensified competition.
4 | New initiatives continue to grow rapidly while profitability continuecontinuesd to improve.
Our revenues from the New Initiatives segment increased by 21.3% to RMB27.0 billion for the first quarter of 2026 from RMB22.2 billion for the same period of 2025. Despite the impact of discontinuation for Meituan Select (“美团優選”), our revenue continued to grow steadily, driven by the expansion of our grocery retail businesses and overseas businesses.
5 | Operating losses continued to narrow for the 2nd consecutive quarter as irrational subsidies moderated, seeing a sequential improvement in EBIT and net income.
Their operating losses narrowed significantly compared with the prior quarter. In the first quarter, in on-demand delivery industry, the irrational subsidy moderated compared with the last quarter.
Our bottom line showed a strong improvement this quarter. Sequentially, we achieved more than RMB 10 billion loss reduction with total segment operating loss and adjusted net loss narrowing to RMB 4.1 billion and RMB 5 billion, respectively. This meaningful improvement reflected a moderation of competition, our effective execution on high-quality growth and operational efficiency improvement.
6 | Segment operating losses continued to narrow meaningfully for the second consecutive quarter as on-demand delivery industry right subsidies continued to decline, remaining focused on high AOV order segment.
Segment operating loss narrowed meaningfully from last quarter to RMB 2 billion. On-demand delivery industry-wide subsidy started to go down in Q1. We further improved our subsidy efficiency and stayed focused on high AOV order segment and our core user base. Both the order volume and GTV of our on-demand business maintained resilient year-over-year growth during this quarter. We further solidified our leadership in both food and nonfood sectors. Our on-demand deliveries unit economics improved significantly QoQ.
So for your question on our food delivery subsidy and on the UE. So I think with industry-wide subsidy finally getting more rational, so we are seeing competition shifting back to the fundamentals. That's operational efficiency and user experience. So this transition plays to our strength. But even as we see -- we gradually pull back subsidies, we still continue to see healthy user growth and stronger engagement from our core users. We also solidified our leadership in mid- to high AOV order segment.
7 | Meituan's superior order mix and user structure support a faster recovery in AOV. It will take some time to go back to more reasonable levels, and will weigh in the near-term.
This is mainly driven by 2 factors. First, our superior order mix and user structure supports a faster recovery in AOV. And second, our overall better operational capability allow us to adapt more quickly to market shifts and drive further efficiency. However, both the AOV and subsidy for our on-demand business still need more time to go back to a reasonable level. So they continue to weigh on the revenue growth and operating profit of on-demand delivery business during this quarter.
8 | If competition remains more rational, Meituan expects a meaningful unit economic improvement in Q2 for the third consecutive quarter, which will be supported by seasonal tailwinds.
If competition stays more rational, we expect a meaningful UE improvement in Q2 compared to Q1, supported by seasonal tailwind, and we have sustained our market leadership in recent months, while also widening our UE gap advantage. We will continue to monitor the market closely and adapt thoughtfully.
Our focus stays on sustaining our leading position while driving operational efficiency improvement, both for ourselves and our merchants. However, our UE improved in the second half, we'll still depend on how the competition environment evolves. Also, keep in mind that delivery cost per order is seasonally higher in Q3 and Q4 compared with Q2.
9 | Despite the near-term higher subsidized competition, Meituan’s food delivery continues to remain intact, high and mid frequency users became more active, and saw higher ARPU and user loyalty.
our food delivery business continued to attract a large number of new users. This shows that consumers chooses Meituan for our comprehensive and reliable services rather than price incentive alone. In addition, our stable, reliable delivery services during holidays and extreme weather, together with our growing high-quality supply have further strengthened our users' stickiness.
Notably, high and mid-frequency users become more active. Their ARPU increased and user loyalty strengthened. A large number of mid-frequency users upgraded to high-frequency users. These high-quality users have more diverse consumption needs and value services and supply quality more. Meanwhile, core users of Meituan Instashopping also demonstrated higher order frequency. Notably, the post-2000s generation has emerged as a key growth driver.
10 | Healthier order mix as its customers more increasingly willing to pay for quality.
Also, keep in mind that delivery cost per order is seasonally higher in Q3 and Q4 compared with Q2. And on order volume, given the high basis from last year, we may see negative year-over-year order growth in the second half. But we are seeing a healthier order mix as consumers are increasingly willing to pay for quality. I would say this is a very positive sign for merchants who invest in quality supply.
11 | Introduced one-to-one faster premium express deliveries for more time sensitive shopping needs.
To better meet user demand, especially that of our core users, we continue to improve our delivery services, merchant supply and the whole ecosystem. First, we expanded the coverage of our high-quality delivery service. More food delivery users now choose to use one-to-one express delivery, eDouyin Jisong, and they are willing to pay a premium for faster delivery.
During the holiday shopping season, we further promoted this delivery service for Meituan Instashopping. This service addresses users' time-sensitive shopping needs for categories such as mother and baby products or daily necessities and their needs for high-end gift purchase, including electronics, baiju.
12 | Did numerous initiatives for local restaurants merchants.
In the first quarter, we provided a targeted operational support for more high-quality local restaurant merchants. We launched practical tools and policies to improve merchant experience, including malicious review management, order damage protection and AI-powered operational solutions among others.
On food safety, we launched 10 improvement initiatives in April. We strengthened food safety governance in 3 core areas. The first is merchant onboarding and the second is transparent operations and the third is cross-party supervision. Our goal is to build a safer and more trustworthy food delivery environment for all users.
13 | Improve the supply site with more recommendation lists of merchant restaurants.
First, on the supply side, we built a full-scope value-for-money supply system, spanning all categories and price tiers with a particular emphasis on high-quality supply. We expanded the reach and influence of our authoritative recommendation list, including the Black Pearl List, Hei Zhenzhu, Must-Eat List, Bichi Bang, Must-Visit List and Must-Stay List. This recommendation list help direct targeted traffic to high-quality merchants while providing consumers with clear, reliable guidance to inform their decision making.
14 | Xiaoxiang Supermarket continued to grow rapidly as supply chain capabilities strengthened, and saw faster-growing sales in private label products.
Now let's turn to our new initiatives segment. In the first quarter, we focused on the high-quality development of grocery retail and Keeta. For grocery retail, Xiaoxiang Supermarkets increased its coverage to 55 cities in the first quarter through accelerated expansion. While sustaining robust GTV growth, it further strengthened its supply chain capabilities, offering consumers a broader selection of high-quality and very competitively priced products. For example, in the first quarter, private label products accounted for a higher share of its GTV.
15 | Xiaoxiang supermarket is growing faster than its peers, That on-demand retail will be driven by a hybrid 1P/3P model ocused on high-quality supply with competitively priced products.
yes, we know that all our peers are growing fast. I could say Xiaoxiang is growing even faster. So thank you for paying attention to Xiaoxiang Supermarket. So here Xiaoxiang is competing on a level playing field on the Meituan platform. But it's very important that as everything now becomes the new normal for more and more users, and they are raising their expectations on product variety, quality and value, they know they can get the same very fast delivery from any seller, but they are expecting more from the sellers. And we believe the future growth of on-demand retail markets will be driven by a hybrid model, including the so-called 3P model or like -- or initiatives by Meituan Instashopping and together with a 1P model like a Xiaoxiang Supermarket. And Xiaoxiang provides a very consistently high-quality supply with a very competitively priced product fulfillment.
16 | See grocery retail as a long game, as Xiaoxiang's profit margins continue to improve and is confident that it will become one of the leading China grocery online players, which is aligned with wanting to help people eat better.
So physical store will be a very good channel to strengthen Xiaoxiang's brand awareness over time. And on the other hand, even with this very rapid expansion, we remain very focused on ROI because grocery retail is a long game. And this reflects in our continued year-over-year improvement in margins in Q1. And looking ahead, we are confident that Xiaoxiang will become one of the leading players among online grocery stores. And we are targeting a sustainable low single-digit profit margin in the long run.
But what's most important is that we want to build Xiaoxiang to become one of the most loved grocery brand in future. Because the mission of our company is to help people eat better. Besides food delivery, people who want to cook for themselves need to buy grocery, and we want to build Xiaoxiang to become one of the most loved grocery brands. That's our target.
17 | Keeta continued to achieve meaningful efficiency gains in both Hong Kong and Saudi Arabia faster than expected, saw solid growth in other Middle Eastern countries and Brazil, and losses improved QoQ.
Operationally, Keeta maintained solid growth across all markets in Q1. Following Hong Kong's unit economics breakeven in Q4 last year, we delivered further efficiency gains in both Hong Kong and Saudi Arabia this quarter. This also is encouraging to see that the efficiency in ramp-up in other Middle East markets and Brazil has been even faster, thanks to the operational experience accumulated earlier. We will prioritize operation improvement this year over new market expansion.
18 | Despite near-term challenges in the Middle East due to the war, believe that it is one of the most attractive on-demand delivery markets globally. The market is going fast, penetration remains low, and customers have a strong willingness to pay.
Regarding the Middle East, we have seen some near-term fluctuations in our growth metrics given what's happening in this region. However, the impact has been manageable so far and our long-term conviction for this market is unchanged. We still believe Middle East is one of the most attractive on-demand delivery markets globally. The market is still growing fast, penetration remains low, and consumers there have strong willingness to pay. Notably, even in this challenging environment, we continue to see a clear acceleration in the transition from offline to online. Consumer mind share for on-demand retail continues to strengthen and industry-wide online penetration is accelerating. On-demand delivery has clearly become an essential infrastructure.
19 | Meituan views the local in-store services as much more than a traffic-driven business like Douyin, one-stop local service platform remains strong and expects in-store margin to stay stable in the near term, with room to recover over the longer term
We have always viewed the local in-store services as more than just a traffic-driven business. It is a business built on physical world fulfillment and on consumers' trust. Traffic alone doesn't automatically translate into transactions. In local services, Meituan has built strength that cannot be replicated purely through traffic. While competition has created some near-term noise, we believe market players have to continue to differentiate across category, merchant segment and market scenarios.
Our position as a one-stop local service platform stays strong. Our in-store revenue keeps growing steadily, and we continue to lead in core categories. We have also expanded into new service retail verticals and deepened our reach in lower-tier markets. We expect the in-store margin to stay stable in the near term, with room to recover over the long term. We have the conviction and patience to keep leading the evolution of the local service sector.
20 | With higher oil prices, they expect there will be near-term challenges to the hotel and travel industry. Will focus on their core market leadership in the lower-star hotel segments and continue to expand footprint in the mid- to high-end hotels. Confident of driving healthy, sustainable, and high-quality growth for hotel and travel.
Looking ahead to the full year, we recognize that the recent hike in airline fuel surcharge will bring near-term vulnerability to hotel and travel industry. Long-distance travel and high-star hotels are likely to face headwinds, while short-term distance leisure travel, local accommodations and low-star hotels will remain resilient. Our structural advantage in these resilient domains position us well to navigate the current market cycle.
First, we will further solidify our core market leadership in the low-star hotel sector. Second, we will continue to expand footprint in the mid- to high-end hotels, deepen strategic partnerships with merchants, enrich our offerings and strengthen our ecosystem synergies. We will also continue to leverage the Meituan membership program to deliver targeted services to high-value users and push for further progress in the high-star hotel domain. We are confident in driving healthy, sustainable and high-quality growth for our hotel and travel space.
21 | Positioned their AI assistant, Xiao Tuan in the Meituan app and seeing complex cross-use cases due to its strong foundation backed by authentic consumer reviews and comprehensive information and a proprietary model trained for local service businesses.
We have placed our AI assistant, Xiao Tuan, front and center in the Meituan app. It now sits in the middle of the bottom navigation bar for easier access. But I would say it is still at a very early stage. But anyhow, we are already seeing good initial results. More and more users are coming to Xiao Tuan, not just for very simple and short searches, but for more complex cross-use cases queries, things like please recommend a restaurant between 2 locations for guests who do not eat spicy food or book an on-site repair service.
And what makes Xiao Tuan different is the foundations. It's the authentic consumer reviews and comprehensive POI information and proprietary model trained specifically for local service businesses. Together, this gives Xiao Tuan the ability to understand better the full context and provide users with personalized recommendations. And particularly when users change their mind and adjust criteria like price range, locations or anything else, Xiao Tuan can seamlessly factor that in all prior instructions and update its recommendation accordingly. They are actually using Xiao Tuan to discover services, destinations and ultimately plan and make a purchase on our platform. And beyond the Xiao Tuan, we are also embedding AI deeper into some specific verticals.
See Xiao Tuan as one of Meituan's key AI products on the consumer side and expect to deepen its integration further, will be launching partnership with Tencent's AI chatbot Yuanbao for more agent-to-agent.
And looking ahead, Xiao Tuan will be one of our key AI products on the consumer side. We will continue to deepen its integration into Meituan app. And beyond improving the effectiveness of user agent interactions, we will deploy Xiao Tuan's agentic task execution capabilities progressively across our business verticals. And our partnership between Meituan AI Assistant Xiaomei and the Tencent's AI chatbot Yuanbao will also be launched soon. And when the user submit local services related requests in Yuanbao, it will trigger an agent-to-agent communication with Xiaomei.
22 | Meituan continues to see upside in China's food delivery market as it becomes a high-frequency daily necessity.
And the expected AOV recovery supported by our user structure advantages. And looking long term -- longer term, we continue to see upside in China's food delivery market.
The service is becoming a high-frequency daily necessities for border and broader demographic, a structural shift that provides sustained momentum for deeper market penetration over time. And as we broaden our reach, we also help merchants access a bigger customer base. In fact, we are seeing the industry user base continue to expand.
23 | Food delivery is helping Meituan to penetrate deeper into the lower price segment, increasing the user base, which can position Meituan to capture higher purchase frequency and retention.
On one hand, food delivery is penetrating deeper into the lower price segment. On the other hand, in our better service to consumers seeking premium and diverse options, driving steady expansion in the user base as well. We see high growth potential in purchase frequency and retention for the new users, and we believe our superior services supplies can well position us to capture this upside.
24 | Meituan is of the view that the wave of irrational competition proved that volume acceleration driven solely by subsidy is not sustainable. Ultimately, true long-term growth has to come down from supply-side innovation and better management of demand and supply across diverse use cases.
Looking back, this wave of irrational competition proved one thing. Volume acceleration driven solely by subsidy is not sustainable. True long-term growth comes down to supply-side innovation and better managing of demand supply across diverse use cases. Leveraging AI and other technologies to drive efficiency and experience improvement across the industry is also super important. These are the true foundation for healthy, sustainable growth. And that's exactly where we will continue to invest with conviction.
25 | Meituan continues to have confidence in the industry's long-term growth potential and achieving a sustainable 1 million orders per day and attractive long-term unit economics, As food delivery unit economics improves back to a reasonable level.
We have confidence in the industry long-term growth potential and achieving a sustainable high-quality 1 million order per day stays our target. On long-term unit economics, we expect competition to be more rational, particularly under regulatory guidance. And we are confident in sustaining our industry-leading operational efficiency, which will support our long-term competitiveness. We believe our food delivery long-term UE will get back to a reasonable level. And beyond that, significant synergy potential remains untapped across our core local commerce businesses. We will actively drive cross-selling between food delivery and other services. Ultimately, this will generate a long-term compounding value for the entire core local commerce segment.
26 | Meituan's goal is to reduce information asymmetry in local services and to build a standardized trust system.
Our goal is to reduce information asymmetry in local services and build a standardized trust system. We believe this will help lower barriers to transaction conversion and particularly for nonstandard local service categories, thereby supporting the long-term sustainable growth of both our platform and merchants.
➡️ Final Takeaway on Meituan
$MPGNY:
Domestic competition in China food delivery from Alibaba and JD will continue to pressure Meituan’s growth rates and profitability in the near-term. Losses driven by higher subsidies, incentives, advertising look to have peaked in Q3, and has improved QoQ for 2 consecutive quarters and should continue further into 2026. Without price/subsidy led competition, Meituan’s superior product offering will become more dominant, allowing it to defend its market leading position. Remain confident of Meituan’s long-term competitive advantage of their strong intra-city fulfilment, resilience and strong execution. Business “weakness” could likely translate into continued near-term price weakness, which could present very opportunistic long-term buying opportunities. Meituan’s long-term thesis remains intact as China’s go-to platform for on-demand services for local commerce. Continue to see strong progress in international expansion with HK now profitable, Keeta in Saudi Arabia, Qatar, UAE and Brazil.