Used car marketing does not need to sound like a classified ad. At ASOTU CON, Jeremy Rodrigues joined Protomiq to talk about finding the story inside the real things that happen on a lot every day. The trade that surprised you. The unit that should have sold already. The mistake that turned into a lesson. The car that makes the team say, “Wait, why has nobody bought this?” That kind of content feels more human because it is. And when the content feels real, people are a lot more likely to pay attention. Watch the full session: asotu.be/StopOverthinking

Some inventory needs a better story, not a deeper discount. At ASOTU CON, Anthony Reich joined Protomiq to talk about turning vehicles into content and giving customers a reason to pay attention. That might be a strange trade. A unit that has been sitting. A feature nobody is talking about. A vehicle that becomes interesting because someone finally frames it the right way. The point is simple: your lot is already full of content. Most stores just are not using it that way. Watch the full session: asotu.be/StopOverthinking

A recall can be more than a repair order. Handled well, it can be a reason for your customer to keep coming back. At ASOTU CON, Thomas Mihok joined BizzyCar to talk about the opportunity dealers may be missing inside recall outreach. Yes, the vehicle needs to be fixed. But the bigger opportunity is the relationship that gets reopened when the customer comes back into the service lane. That is where retention can start again. Watch the full session: asotu.be/TheAIFlywheel

Nobody wants their day held hostage by a service appointment. At ASOTU CON, JB Burnett joined BizzyCar to talk about what happens when dealers stop thinking only about process efficiency and start thinking about the guest experience from the customer’s side. People want to feel informed. They want to feel considered. They want the dealership to make things easier, not tighter. A better customer experience starts when we stop asking, “How do we control this?” and start asking, “How do we make this feel better for our customer?” Watch the full session: asotu.be/TheAIFlywheel

Still buzzing about another great ASOTU CON! Whether the topic was AI, customer data, or dealership operations, the focus remained the same: helping people do their best work.

For years, dealers have treated reviews like a scoreboard. Five stars? Great. Bad review? Fix it. But shoppers are not just scrolling Google reviews anymore. They’re asking AI where to buy, who to trust, which store has the best experience, and which dealer is worth their time. And AI is pulling from the signals you have already been building, or ignoring, for years. John Gottschalk brought a sharp reminder to the ASOTU CON stage: reputation management is becoming part of how your next customer finds you before they ever hit your website. Watch the full session with Reputation: asotu.be/AIReadsReviews

Most businesses say they care about customer service. Fewer are willing to pick up the phone when someone is frustrated. What happens when a customer leaves unhappy, says it publicly, and gives you one more chance to prove there is an actual human being on the other side? Max Muncey shared a simple but powerful approach on the ASOTU CON stage: stop hiding behind canned responses and give people a real path back into the conversation. A name. A number. A person who will actually listen. That is where reputation turns into loyalty. Watch the full session: asotu.be/AIReadsReviews

The next generation of automotive talent needs more than classroom theory. They need to see the industry up close. At ASOTU CON, Chase Southwick from Northwood University talked about the value of real-world learning, career exposure, and getting students connected to the people and opportunities shaping automotive. Bringing young talent into automotive should involve more than just telling them the industry has opportunities. It should let them experience it firsthand. That is how interest turns into belief. And belief is what brings people into the industry for the long run. Watch the full podcast: asotu.be/NorthwoodStudents

A $17,000 SUV changes the conversation pretty quickly. ​Hearing Brian Benstock’s insights from ASOTU CON brings a harsh truth to light regarding international market disruption: Chinese vehicles are no longer easy to ignore. ​🔹 The price points are aggressive. 🔹 The quality is improving fast. 🔹 The technology is highly competitive. ​When an industry is already wrestling with affordability, market dynamics dictate that the consumer will vote with their wallet. Shoppers don't care about geopolitical supply chain debates if a product solves their immediate problem providing a vehicle they want at a price they can actually afford. ​Disruption is rarely comfortable, but it is inevitable when the value gap becomes this wide. ​What's your take, is Western manufacturing moving fast enough to compete? ​#Disruption #ValueProposition #Automotive #GlobalMarkets #Affordability

Bad data creates bad marketing. At ASOTU CON, Travis Hafer from Gubagoo talked about what happens when AI is asked to act on information that is incomplete, outdated, or just plain wrong. The system may be fast. The workflow may technically “work.” But if the data underneath it is off, the customer experience falls apart quickly. Speed only helps when the information is accurate. Otherwise, you are just scaling mistakes. Watch the full podcast: asotu.be/AIandYourCRM

AI is at its best when it gives people more room to be people. At ASOTU CON, Michael L. Wood joined Pam to talk about how AI can support the dealership without stripping out the human part of the customer experience. That is the balance dealers should be chasing. Use AI to handle the backend work. Use AI to create faster response paths. Use AI to keep conversations moving. Use AI to make sure opportunities do not fall through the cracks. Then give your people more time for the moments where human contact actually matters. Watch the full session: asotu.be/StopBuyingSoftware

AI does not get smarter in a vacuum. At ASOTU CON, Chris Moyer of vAuto to talk about the role humans still play in making AI useful inside dealership tools, especially merchandising. A thumbs up or thumbs down may seem simple. But that feedback matters. It teaches the system what is helpful, what is off, what needs adjusting, and where the dealer’s real-world judgment should shape the output. That is how AI moves from generic output to smarter action. Watch the full session: asotu.be/Merchandising

AI search is going to expose lazy website strategy. At ASOTU CON, Tina Cuatto of DealerOn spoke about what dealers should be asking as search behavior shifts from traditional results pages to AI-generated answers. Performance now depends on more than stuffing pages with keywords. It depends on technical structure. Content depth. Clear inventory signals. Useful answers. Consistent information across your site. Visibility is changing. The stores that prepare their content now will have a better chance of showing up when the answer matters. Watch the full session: asotu.be/AISearchShift

Your automation might be doing exactly what you told it to do. That could be the problem. At ASOTU CON, Daniel Steinberg, CEO of Foureyes, called out one of the biggest issues hiding inside dealership tech stacks: automations built on disconnected systems. A CRM status changes. Another system does not know. A new workflow starts. The old one keeps running. A customer gets contacted like nothing changed. And nobody notices for months. Watch the full session: asotu.be/YourCDPIsFailing

Every customer should come with context. At ASOTU CON, Mike Gilson from Conversica shared what happens when AI stops being just a conversational tool and starts becoming an operating layer for the dealership. The problem dealers have is that their data is scattered across the DMS, CRM, service records, conversations, campaigns, website activity, and other systems that do not always talk to each other. That means your team spends too much time piecing together who a customer is, what they own, what they need, where they are in the journey, and what opportunity might be sitting in front of them. AI agents can change that. Watch the full session: asotu.be/AIUnlocksRevenue

The people customers remember are often the ones leaders overlook. David Spisak’s ASOTU CON keynote reminds us that every role inside a dealership has the power to shape someone’s day, earn trust, and move a life forward. Watch the full keynote: asotu.be/DavidSpisak

Your store will follow what you practice, not what you preach. At ASOTU CON, Anthony Reich, Texas Car Guy, explains how he started building his own social presence as a GM, then watched that energy spread to his team. Watch the full keynote: asotu.be/RussFlipsWhips

Pitched @AgentDynamics at ASOTU CON Pitch Tank Semifinals last week. Dealer principals, executives, and industry leaders all in the room. First time at the event. The energy was unlike anything I've experienced. Dealers, founders, vendors, OEMs, investors, and operators all genuinely willing to connect and share. Walked away with new friends, sharper conversations, and a clearer view of where dealers are stretched today. Thoughtful questions from judges and the audience. Lots of good conversations followed. See you at ASOTU CON 2027. Thank you @asotu_ and team for organizing such a fantastic event. Great connecting with everyone I had the pleasure of meeting. #ASOTUCON #PitchTank #AgentDynamics #AutomotiveAI #YearOfTheHuman

What happens when AI starts negotiating car deals in real time? At the AutoIndustry.ai Summit at ASOTU CON 2026, Zach @Shefska of @MyCarEdge took the stage and launched 100 AI agents to mystery shop 100 dealerships in real time. Watch Zach's full keynote now on YouTube: asotu.be/ZachShefska

Just announced: Ryan Sokoloff, Partner & GM at Susquehanna Automotive, will be speaking at ASOTU CON 2026! Ryan is GM and partner of two dealerships, and a leader known for bringing innovation and growth-minded thinking to fixed ops. Get tickets: mtc.rocks/ASOTUCON26