Saw a BioTechUSA x FC Barcelona bottle in Abidjan this weekend and it hit me.
This is what real global distribution & smart sports marketing looks like.
So what’s the takeaway?
African sports properties shouldn’t just chase traditional sponsors.
There’s a whole category of performance, wellness, and nutrition brands looking for scale, credibility, and access to new markets.
The opportunity is there. We just need to position it better.