90% of web3 marketing agencies are just larpers
like 3 months ago, i got into a call with this big web3 marketing agency owner
he wanted me to review and audit the posts of creators they were working with
i took the job and the first thing i noticed: 3/4 of those creators were
> botting themselves
> using fake metrics
> full on ai slop
i told this to the owner and he said: we’ve got no other choice
all brands care about are metrics
this is the reality of agencies:
the more you bot yourself, the higher your chances of getting a paid deal
no one wants to work with micro influencers
so infofi was just evolved version of this botnomics