Rolex has introduced a second price increase in 2026 for its gold watch collections, reinforcing its focus on the ultra-luxury segment amid steady demand for precious-metal timepieces.
The adjustment comes alongside new updates across models such as the Oyster Perpetual, Datejust, Yacht-Master II, and Cosmograph Daytona, featuring upgraded materials, improved manufacturing techniques, and continued Superlative Chronometer certification as the brand maintains strong appeal among high-end collectors.