A 14-year-old just shamed us all.
Buddy Muns, 14, from Devizes, Wiltshire, launched "Lunch Box Buddy" after a conversation that stayed with him. A friend who receives free school meals told him that when school stops, the meals stop too, and the small amount of money available to help didn't go very far.
So Buddy decided to act.
He now hands out free packed lunches in the town three times a week, helping families who would usually rely on free school meals during term time. He didn't just deliver lunches either. He offered breakfast, dinners, snacks, essentials, and even toys.
His goal: 1,000 lunches over six weeks, for children who may otherwise go without regular meals while schools are closed.
In Wiltshire alone, 16% of children rely on free school meals during term time, and when the holidays begin, that provision simply disappears.
The project exploded. Buddy said "it's blown up massively," having needed to revise his original, much smaller goal as demand grew. He ended up featured on BBC Points West, and even Jamie Oliver shared his posts.
Food manufacturer Bakkavor stepped in with a £1,000 sponsorship, covering a full week's worth of meals. Brands like Warburtons and Cathedral City also came on board alongside local families and businesses.
By the end of the summer, Lunch Box Buddy had provided over 1,000 free meals to children in need.
His message was simple. "If you need a lunch, come and get one."