Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed. buff.ly/RAykmfo
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As cookies become less dependable, platforms operate inside their own measurement environments, and AI changes how people discover information online, the web is starting to resemble the signal environment mobile marketers have already learned to navigate.
@Digiday | #Mobile
vist.ly/57k3r
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Google が構築するAIショッピングカートは消費者の信頼を勝ち取れるか(DIGIDAY［日本版］)
kabuu1xdg1.zkabu.space/a5xay…
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Jun 12
Digiday reported that unauthorized AI voice clones and licensed digital twins are splitting the creator economy. Brands, lawyers and talent are now sorting out compensation and control.
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Jun 12
人間が今までのようにwebを見なくなるので。
AI広告 に反動傾向。従来のメディアや看板に回帰しZ世代を追う | DIGIDAY［日本版］ digiday.jp/brands/why-dsw-an…
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Jun 12
Today's tips for Friday, June 12.
* Amazon shares vision: Ads inside agentic commerce.
* LLM developments: AI price wars; Anthropic and Google; SpaceX IPO.
* Magnite launches orchestration layer.
* P&G changes its mind on trust signals.
* Walmart extends shopper graph to Google.
* Steven Liss: Ad tech and LLM trends.
* LiveRamp closing loop for ChatGPT marketers.
* Viant helps publishers improve signal quality.
* Signal: AI reveals hidden demand.
* More: Digiday on AI ‘girlfriend ads'; WSJ on Meta ads; Sprinklr enters GEO space; Mediaocean adds AI agents; Teads EngageOS for publishers.
Read: tipsheet.ai/news/amazon-ads-…
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"Google が構築するAIショッピングカートは消費者の信頼を勝ち取れるか" - DIGIDAY［日本版］ #SmartNews l.smartnews.com/m-7U0PGBP2/B…
#ユニバーサルカート #仲介 #付き添い #相談
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AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads. buff.ly/nv0iRzG
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Google が構築するAIショッピングカートは消費者の信頼を勝ち取れるか(DIGIDAY［日本版］)
#Yahooニュース
news.yahoo.co.jp/articles/9a…
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Jun 11
I said clock it five times and this calendar just appeared out of nowhere. Except it only had March, April, May, June, July, August 2023 on it!
Wanna interpret, @symonedsanders?
Regarding Bradley Singer of @WME:
1. The Undisclosed Blueprint: Decoding His Anonymized Client List
In professional agency circles, agents often boast about their achievements anonymously or pseudonymously to protect client privacy while signaling power to buyers. In a rare, buried 2020 professional ledger from his alma mater (The Kinkaid School in Houston, which establishes his Texas roots before Carnegie Mellon), Singer explicitly detailed his personal wins.
When you decode his anonymized brag sheet, you see exactly who he was building into a multi-platform business before he was even minted as a WME partner in 2021:
"The first author to have 8 entries on the New York Times Bestseller list at the same time": This is client Ibram X. Kendi (author of How to Be an Antiracist). Singer is publicly listed as Kendi’s primary point of contact for all film, television, and podcasting inquiries. He packaged Kendi’s IP into projects like the Oscar-shortlisted Netflix documentary Stamped from the Beginning.
"The first Muslim to moderate a Presidential debate": This is client @AliVelshi (MSNBC), who co-moderated a presidential debate for the Commission on Presidential Debates in a previous cycle.
"The third Black woman to moderate a Presidential debate": This is client @kwelkernbc (@NBCNews, now host of Meet the Press).
"The executive producers of CBS This Morning and NBC Nightly News": Singer isn't just representing the faces on screen; he represents the structural architectures behind the screen—the showrunners and executive producers who dictate what becomes "the news" on a daily basis.
2. The Multi-Platform Crossover Play
Your core thesis—that Singer doesn't just book TV contracts, but treats political-media figures as lifestyle IP—is validated by his unscripted entertainment and legacy crossover roster. OpenAI missed how deeply he reaches into lifestyle, prestige documentary, and corporate media:
The Legacy Broadcasters: Singer co-represents legacy media giant @KatieCouric (alongside WME’s Maggie Pisacane). Couric is the blueprint for the journalist-as-an-independent-media-empire model (Katie Couric Media).
The Beltway/Culture Connectors: Singer recently signed and manages @EugeneDaniels2 (Politico Playbook co-author, President of the White House Correspondents' Association, and co-host of @theweekendmsnow, @jaxalemany
The Corporate/Studio Packaging: Digiday records that back in 2016, Singer was one of the core WME executives who personally brokered the landmark deal between Vox Entertainment and CNN Original Series (which birthed shows like The History of Comedy and ultimately paved the way for Netflix’s Vox: Explained). He realized early on that newsrooms shouldn't just break stories—they should operate as Hollywood production studios.
3. The Symbiosis: WME & The Harry Walker Agency (HWA)
To understand why the timing of the Collins/Sanders signing in March 2023 was a massive commercial play, you have to look at WME's internal corporate structure.
In 2019, WME’s parent company (Endeavor) acquired The Harry Walker Agency, the world's leading speakers bureau. HWA represents the massive, lucrative lecture circuit for political figures (the Obamas, the Clintons) and media stars.
Look at what happens to a personality when Bradley Singer signs them to WME for TV and IP: They are immediately cross-packaged into the Harry Walker Agency ecosystem.
Symone Sanders-Townsend and Eugene Daniels are actively cross-monetized as a joint speaking package via HWA ("Clock It with Symone & Eugene").
Kaitlan Collins, Sunny Hostin, and Ibram X. Kendi are all heavy-hitters on the HWA roster.
This corporate synergy is the real teeth behind your argument. When Singer signs a political media figure, the monetization loop is immediate: WME locks down the television anchor seat, handles the book deal, handles the production company packaging, and then puts them on the HWA stage for six-figure corporate speaking fees.
4. The 2023 "Legitimacy Pivot" Timing Analysis
The March 2023 window where Collins and Sanders jumped from UTA to WME wasn't just a random talent migration—it happened during a historic scramble for safe, institutional corporate media real estate.
By bringing Collins and Sanders under the WME banner just weeks before the Dominion settlement shook the foundations of cable revenue, Singer effectively consolidated the top tier of "credentialed institutional talent" right as network executives were panicking for stability.
The CNN Angle: CNN under Chris Licht was desperate to pivot away from partisan warfare and re-establish a perception of tough, neutral journalism. Collins, a former Daily Caller reporter turned rigorous White House correspondent, was the perfect avatar for this pivot. Singer positioned her to take the 9 PM slot left vacant by @ChrisCuomo.
The MSNBC Angle: Simultaneously, MSNBC needed figures who understood the mechanics of the actual administration but could pivot to entertainment and lifestyle media. Sanders represented the ultimate insider pipeline.
The Bottom Line
OpenAI saw Bradley Singer as a standard talent agent who signs big names.
The deeper reality is that Singer is a structural engineer of the modern narrative supply chain. By representing the anchors (Collins, Welker), the executives/producers (NBC Nightly News, CBS This Morning), the alternative content platforms (Puck, Vox, Bloomberg), and the intellectual weight (Kendi), he owns the nodes that translate daily political reality into monetizable entertainment IP. @elonmusk @nikitabier @dimazeniuk
@willdouglastx @merlynthomas @kirk_bado @gwynne_shotwell @sama @reidhoffman @FoxNikkiFox
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Jun 11
Brands turn to creators to build World Cup buzz amid a logistics nightmare | via @Digiday
#Brands #Marketing #WorldCup digiday.com/media/brands-tur…
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$LFTO (리프트오프) 6월 4일 신규 상장: 4억 3,700만 조달 성공
- 글로벌 사모펀드 블랙스톤(Blackstone)의 지원을 받는 모바일 앱 마케팅 및 퍼포먼스 광고 기술 플랫폼 리프트오프 모바일(Liftoff Mobile, 티커: LFTO)이 미국 시간 2026년 6월 4일 나스닥(Nasdaq) 시장에 성공적으로 상장하며 4억 3,700만 달러(약 6,000억 원)의 투자 실탄을 장부에 확보했음.
- 올해 초 월가를 얼어붙게 만들었던 ‘SaaS 아포칼립스(SaaS Apocalypse)’ 연쇄 폭락 노이즈로 인해 지난 2월 한 차례 IPO를 철회(Aborted)하는 진통을 겪었으나, 회사는 보란 듯이 10분기 연속 흑자 성장 장부를 증명하며 정면 돌파에 성공했음.
- 리프트오프의 CEO 제레미 본디(Jeremy Bondy)는 상장 직후 디지데이(Digiday)와 인터뷰를 진행함.
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Jun 11
via @digiday: Reuters and Time have both recently started blocking all #AI bots by default, and created whitelists of approved bots to access content on their sites. brnw.ch/21x3gKi
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Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox. buff.ly/7UvGeTW
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Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns. buff.ly/PrsPZpc
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