If your brand's CLIC score is in the 3-5 range, you don't need a strategy. You need a 30-day execution plan.
Strategy is for when the work is unclear. The work isn't unclear here.
The 30-day plan, in priority order:
**Week 1:** Ship Organization schema on homepage. Audit your meta description. Make sure both contain the same one-sentence brand description.
**Week 2:** Add FAQPage schema to your top 5 product pages. 5 questions each. Real buyer questions with structured 50-word answers.
**Week 3:** Add Product schema (or Service schema) on those same pages. Complete fields: name, description, image, brand, offers, aggregateRating.
**Week 4:** Audit your About page H1 and ensure it matches your meta description and Organization schema description.
That's the plan. 20-30 hours of focused work, total. Average CLIC score lift across the brands I've tested this against: 1.5 points within 60 days of indexing.
The brands that ship this plan in June will see their AI citation rates start moving by August. The brands that don't will still be at 3-5 in December.