End of 2025, it was the commodification of the node-based workflow. In Q2 2026, it's the commodification of the creative agent. I would expect all major AI creative tools to have a creative agent that makes it a lot easier to play with all these tools. This also potentially makes it slightly easier to play with the mess of tools that is frankly overwhelmingly even for the best AI creatives to work with. But we're still far away from the very tactile filmmaking that I think we're all hurtling towards.
Agents are really interesting because they make it a lot easier for people to create without having all the detailed experience of AI models but can still get you to a finished work that you can look at. They're not exactly something that professionals who want granularity and control. But this is just month 2 or 3 into agents (Luma, OiiOii, Tapnow, etc. having started the trend).
Agent filmmaking is also a very ill defined category. There's multi-shot agentic like Sora, Hypernatural, Flik, Popcorn, and now Runway, etc. but then there's the infinite canvas agentic like Luma, OiiOii, Flora, CapCut, etc. We're so early now that we don't have clear terminology and that's going to be really confusing for users and creatives.
So even though these tools are promising more and more ease of usage, let's all admit that it's getting confusing as hell.
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