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🔵 أشار تقرير لشركتي "Toluene & MetrixLab" إلى أن أكثر من نصف سكان #السعودية ينفقون أكبر حصة من أموالهم على التسوق، في حين أن 44% منهم على المطاعم، و43% ينفقونها على النشاطات الاجتماعية، و41% على نشاطات الترفيه. 🔵 ويأتي هذا الارتفاع في الإنفاق - بحسب التقرير - بفضل خصومات الأسعار والعروض التي تقدمها بعض متاجر التجزئة، إلى جانب خدمة "cash back" التي تمكن المستهلكين من استرجاع مبلغ محدد من قيمة المنتج للاستخدام في عمليات شراء مستقبلية. 🔵 وبينما خطط 84% من السعوديين لزيارة الأقارب والأصدقاء، خطط 79% من السكان للتسوق خلال عطلة العيد بزيادة طفيفة عن عام 2024. 🔵 ووضع قرابة 66% من سكان السعودية خططاً لزيارة المتنزهات الترفيهية، و57% للمشاركة في الأنشطة الثقافية، وهو ما يؤكد التوجه المتزايد للاحتفالات التقليدية والمجتمعية، وفق التقرير نفسه. khaleej.online/kXVVDY

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التسوق والترفيه يتصدران إنفاق السعوديين في عطلة العيد مدفوعين بالخصومات والعروض النقدية وفقا لتقرير شركة Toluna & MetrixLab #افتتاح_الأسواق #قناة_العربية_Business
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🔵 كشف تقريراً لشركتي Toluene & MetrixLab العالميتين المختصتين في مجال أبحاث السوق وجمع البيانات وتحليلها، أن التسوق والترفيه والتجمعات الاجتماعية تتصدر انفاق وأنشطة السعوديين في عطلة #عيد_الفطر. 🇸🇦 🔵 وذكر التقرير الصادر، اليوم الأحد، أن معنويات المستهلكين السعوديين تشهد نوعاً من التحول قبل حلول عيد الفطر ليظهر التركيز الأقوى على التجمعات الاجتماعية والتجارب الثقافية وزيادة الإنفاق على التسوق والهدايا والترفيه. khaleej.online/jX2Dj5 | #الخليج_أونلاين #السعودية
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التسوق والترفيه يتصدران إنفاق السعوديين في عطلة العيد مدفوعين بالخصومات والعروض النقدية وفقا لتقرير شركة Toluna & MetrixLab @OAlladan #افتتاح_الأسواق #قناة_العربية_Business
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💡 How can brands advertise sustainability without losing credibility? Research from @MetrixLab reveals that the most effective sustainability ads follow clear best practices: ✅ Brand visibility matters – 67% of breakthrough ads feature the brand within the first three seconds. ✅ Messaging balance is key – Sustainability ads perform better when they blend rational information with emotive storytelling. ✅ Positivity wins – Ads that focus on solutions rather than problems are significantly more successful. 💬 As Jon Arthurs, Managing Director & Global Head of Sustainability at @TolunaCorporate, expands: "Your ad’s ultimate purpose is to drive the mental availability of your brand and its distinctive assets. It should come as no surprise then that your brand should be at the heart of your ad even when you're focused on communicating a specific cause or purpose." 🔗 Read more: quirks.com/articles/how-to-e… #Sustainability #Greenwashing #ResponsibleMarketing #Branding #Transparency
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Architects, restaurant owners, and facility managers’ report more frequent cleaning and touchless features in US #restrooms according to a recent #globalsurvey by @metrixlab. View the full results from the survey here: go.exceldryer.com/metrixlab-… #HygieneFirst #Innovation
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On aimerait bien savoir qui dont les personnes interrogées ? C’est possible ?
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Help us help the Austin community at #IIEXNA this week!  To honor any attendee who stops by our booth and connects with us today or tomorrow, we will be donating $5 to @CTXFoodBank. The Central Texas Food Bank is the largest hunger-relief charity in Central Texas, and for more than 40 years has had a mission to nourish hungry people and lead the community in the fight against hunger.  So stop by Booth 36 to learn more about our ongoing donation program in addition to the industry-leading #research technology and full-suite of solutions from Toluna, @MetrixLab, and @GutCheckIt for every budget!
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🚨 Announcement from #TeamToluna! 🚨 Toluna has appointed Lucia Moir as Chief Operations Officer, effective May 1, 2024, and Priyanka Sarkar has been promoted to Chief Research Officer. Frederic-Charles Petit, CEO of Toluna, said, “I’m thrilled to have Lucia and Priyanka joining our executive leadership team at this juncture in our company’s growth. Priyanka has demonstrated exceptional leadership skills, understanding of our industry, and strategic vision. . . Likewise, Lucia’s multi-faceted expertise will be extremely valuable as we combine the best of both MetrixLab and Toluna and harness the game-changing potential of AI and machine learning to transform our operations.” ➡️ Read our press release to learn more: tolunacorporate.com/in-the-p… @MetrixLab | #insights #marketresearch #mrx
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Join Toluna and MetrixLab at #IIEXNorthAmerica in Austin, Texas! Don’t miss our next session on Thursday, April 18, unpacking the fast-evolving #AI scene and its impact on insights. Renee Smith, EVP, Global Solutions at Toluna, will cover topics including: ➤ The Future is Now: We're stepping into a world where AI does the heavy lifting in #research, offering #insights faster than ever before. ➤ Trust is Everything: Learning how to make AI's decisions transparent and understandable is crucial for earning trust. ➤ AI Model Trust Cards: These handy cards are your guide to making AI less of a black box and more of an open book. Visit us at Booth 36 to learn more about our industry-leading research technology on the #TolunaStart platform and full-service suite of research solutions for every budget. 🔗 Register for @Greenbook's #IIEX! Link in the replies.
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{#TOMORROW] Join Toluna and @MetrixLab in Amsterdam to engage with and learn from insights leaders like Marloes Evers, Shopper & Category Insights Leader, Europe at @Essity, for strategies for success and #insights on industry trends. 💬 Contact us today for registration!
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Join Toluna and @MetrixLab on April 9 in Amsterdam to engage with and learn from insights leaders like Annelies Bitang, Senior Manager, Consumer Strategies at @LibertyGlobal, for strategies for success and #insights on industry trends. 💬 Contact us today for registration!
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Join Toluna and @MetrixLab on April 9 in Amsterdam for an opportunity to elevate your #insights strategies and drive success. Engage with and learn from insights leaders like Joana Olivella Lacambra, Nutrition Consumer & Market Insights Manager, Europe at @Unilever, for strategies for success and insights on industry trends. 💬 Contact us today for registration!
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#SaveTheDate🗓️ | Join Toluna and @MetrixLab April 9 in Amsterdam for an opportunity to elevate your insights strategies and drive success at #InsightsLeadersNL! 💬 Contact us today to learn more and register!
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Another great event in the books! 👏 We had such a wonderful time reconnecting with old friends and meeting new ones. Thank you to all who joined us over the past few days at #QuirksChicago, sat in our sessions, joined us for dinners, and stopped by our booth! Thanks also to all those who helped us donate to the Greater Chicago @FoodDepository by connecting with us at our booth, and allowed us to share more about #TolunaStart, our industry-leading research technology platform, and the suite of Human Experience Intelligence research solutions available through @MetrixLab and @GutCheckIt! If you missed us at the event or wanted to catch either our session on the state of the alcohol industry and how to embrace evolving dynamics, or our #GlobalConsumerBarometer Wave 24, please reach out to us, and we'd be happy to share the content with you. Until the next event! 🎉
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Are you as excited for Day 2 at #QuirksChicago as we are?   Today at 12pm CT, Cara Edwards, VP, Digital Solutions at Toluna, will be presenting Toluna’s #GlobalConsumerBarometer Wave 24, including a look at behavioral changes in response to rising costs, the state of consumer health and well-being, and the role of brand values.      Don’t forget to stop by and meet with our team at Booth 322 to learn more about our industry-leading #research technology on the #TolunaStart platform and the unique research solutions and capabilities we now have available through @MetrixLab and @GutCheckIt.
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Help us help the Chicago community at #QuirksChicago this week!  To honor any attendee who stops by our booth and connects with us today or tomorrow, we will be donating $5 to Greater Chicago @FoodDepository. For over 40 years, The Food Depository has worked to connect the community with healthy food, lift voices and advance solutions that address the root causes of hunger.  So stop by Booth 322 to learn more about our ongoing donation program in addition to the industry-leading #research technology and solutions of Toluna, @MetrixLab, and @GutCheckIt!
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