Big fan of techtop motors.
No-load = ~18A
50% load = ~27A
75% load = ~38A
Based on your 200A service, at best you could operate these motors to ~75% of their rated power (12HP). Assuming nothing else is online, and you've got the right wiring to each motor.
Start up however is a big issue. You absolutely cannot start all at once. Not even if they are free-wheeling.
You'll need to start one at a time. And you'll need a method to trip them if they exceed >~38A draw.
VFDs can do all of this, however they are less efficient..
A programmable soft starter with bypass is better:
cdn.automationdirect.com/sta…
That's $5k in soft starters for the easy way.
Or the hard & dangerous way: 1 soft start microPLC contactors current monitoring*
Program it to start a motor, then bypass it and move to the next motor. But you can only do this once per hour based on soft start rating of 5-starts per hour. And the current monitoring can get complex, or just use fuses.