Nobody knew Zeit until it became Vercel.
Nobody cared about Codeium until it became Windsurf.
Nobody loved mopping until P&G created the Swiffer.
Nobody cared about processors until Intel chose Pentium over "ProChip."
The wrong name kills products. The right name creates billion-dollar companies.
Over the past 40 years,
@LexiconBranding has named nearly 4,000 products and companies, including Azure, PowerBook, Sonos, BlackBerry, Dasani, and Febreze.
For the first time, their CEO David Placek breaks down their proprietary "Diamond Framework" naming process, including a simple framework you can use with your team to find the perfect name for your product or company.
The difference between a good-enough name and the right name is the difference between solid performance and breakthrough success. The right name is a competitive advantage that no one can take away from you.
Link to playbook in comment below 👇