If more brokers build their own tech then they’ll likely keep it to themselves. If more software startups build better tools for brokers to do their jobs more efficiently, everyone wins. As someone like
@paradeai continues to improve their product, all their broker customers benefit, not just one. Freight brokers broker freight. Software companies build software.
Agree with the sentiment, disagree with the 'choose one' approach. We need more freight brokers building the tech, not less. Far fewer resources would be squandered for sure.