A few months ago, someone reached out to me.
He wanted a website. Not just any website, but a full ecommerce store. Upload products, customers pick what they want, pay, and the system handles everything automatically. No more "have you seen the alert" messages.
We got talking and I broke it all down for him. Domain. Hosting. The platform to house his store. Because here's the truth most people don't realize: owning a website doesn't mean automatic sales. It's just one step.
He had little to no knowledge of how any of this worked, so I designed a setup that was affordable, effective, and would save him serious money on monthly maintenance.
Then I gave him my price, with a generous discount on top.
Why? Because he wasn't a stranger. He was someone I'd known for years. I genuinely wanted to support his business.
That was mistake number one.
If I had charged him the normal rate, he might have said he couldn't afford it and gone elsewhere. That would have been fine too.
Mistake number two? I let him pay half upfront and the rest on completion. The project was supposed to take 1 to 2 weeks. Reasonable, for a reasonable person.
We started.
Then I noticed a pattern.
He struggled to send even the simplest details. It took him over 7 days to respond to information I needed.
A 1 to 2 week project stretched into a month. Then more.
Weeks waiting for product uploads. More weeks waiting for him to complete his Paystack registration.
And when I asked why? Silence. No explanation. Became Unresponsive. No matter how many times I asked. He just can't communicate I reckon.
There's more to this story, but I'll keep it short.
Here's what I learned.
Communication isn't optional. It's a skill that protects you, the people around you and your relationships.
But the bigger lesson?
Don't discount your price just because you know someone and want to support them.
They won't just cost you money.
They'll cost you time.
They'll cost you energy.
And sometimes, your reputation.
Stay tuned for more. 👀