Simple lang naman e. The fans were sold focus, but the promo is now selling options.
AND Before anyone twists the point, this is not about other ships getting promoted.
The concern is about consistency.
Up to now, CH fans believe it is a CH-led series. That means expectations are set. So if the promo now feels like fans are being asked to choose among C’s ships, and may looming uncertainty na "wait, so pwede pa ba mabago endgame?" then CH fans have a valid reason to feel disappointed.
Other ships getting visibility is fine. But visibility for others should not come at the cost of making the promised lead pair look uncertain or replaceable.
Hindi kaartehan ang disappointment ng ibang CH fans. That is what happens when the marketing sets one expectation and then starts playing a different game.
From the business side, it is risky because fandom support is not automatic.
Sana huwag tayong itrato (kahit saang/kaninong fandom ka pa) as just noise machines na you can switch on when convenient para sa promotions. We are communities built on trust, consistency, and emotional investment.
If you make fandoms feel baited, they will not just stop supporting quietly. They will question the whole campaign.
This is messy because unclear branding confuses the audience.
Ano ba talaga? Are you selling a CH-led romance? An ensemble series? A multi-ship fanservice project? When the identity of the show becomes unclear, the audience becomes divided bago pa man makuha ng show yung footing nya.
This is not about one fandom being above the others. This is about the promo matching the expectation that was set.
Other ships can be promoted without confusing the people who initially supported and brought on the hype based on what was originally presented.
So yes, the promo may get engagement. But if the engagement is mostly fans saying “wait, ano ba talaga ito?”, that is not good marketing.
Nagiging confusion na po ito with a hashtag.