RBI bans third-party incentives to bank/NBFC staff from Jan 1, 2027, to curb mis-selling and bundling of financial products. Banks cannot bundle third-party products like home loans with insurance; customers must have choice of TPPS provider Banks and NBFCs may see lower cross-selling revenue; risk of mis-selling fines rises. Watch HDFC Bank, SBI, ICICI Bank, Bajaj Finance, and fintech-linked names.