I am in a Marriott in Orlando. The NACAC conference. The minibar has 2 remaining Maker's Marks and a Toblerone I will expense as "stakeholder entertainment." It is 1:47 AM and I have been staring at the spreadsheet for 3 hours because something happened today at the keynote that I cannot stop thinking about. I run enrollment at a university where 25% of our bachelor's programs cost more than they will ever return. I know which ones. I have a spreadsheet. 3 columns: program name, average debt at graduation, projected lifetime earnings. When column 3 is lower than column 2, the row turns red. I have been looking at this spreadsheet for 6 years. Tonight is the first time I counted the red rows. There are 43. I market the red rows the hardest. They have the highest margins. Here is what happened at the keynote. A man from Strada Education — khakis, lanyard, the energy of someone who jogs — presented a slide that said 42.5% of recent graduates are underemployed. Working jobs that don't require the degree they are still paying for. The room nodded. 400 enrollment professionals nodded. I nodded. Then the next slide was a recruitment marketing case study and nobody connected the two slides and I thought: we are all looking at the same spreadsheet. That's enrollment management. A girl came to our open house last March. She asked me — me, specifically, at the folding table with the Pantone 2768C tablecloth — whether the Communications degree "paid off." I said: "Our graduates report high satisfaction with their career trajectories." She nodded. She was 17. She did not know that "report high satisfaction" means we survey them 6 months out, when they're still grateful, before the loan payment hits month 7 like a rock through a windshield. I enrolled her. She is a red row now. I remember her because she brought her mother. The mother asked about parking. I told her about parking. That's enrollment management. A red-row student borrows $39,375. The degree will not, across a career, return that money. I know this when I sign the viewbook. The viewbook weighs 4 ounces. It has our Pantone — 2768C, a blue that tested well with parents in the 2021 focus group. The debt weighs 14 years. The viewbook is designed to feel expensive. It costs us $3.40 per unit. What it sells costs them $39,375. I am good at this. Here is the logic, and I need you to follow it because it is the only logic and nobody will explain it to you as plainly as a man with 2 bourbons in him at 1:47 AM in an Orlando Marriott: You need the degree to get the job. The job does not pay enough to cover the degree. Without the degree you cannot get the job that does not pay enough to cover the degree. We call this "the value proposition." We put it on the landing page in 24-point Freight Sans. 63% of our own faculty say this year's graduates are unprepared. I put that faculty on the brochure. The photo is from 2019. The department lost 2 adjuncts we didn't replace. We replaced them with a Coursera licensing agreement that costs $11,000 per year. The 2 adjuncts cost $94,000. That's academic innovation. I did not invent that phrase but I did put it on the landing page. AI automated the first rung. The entry-level jobs that made the red rows orange — account coordinator, junior analyst, editorial assistant — are disappearing at a rate I track quarterly because it affects yield projections. I sell ladders to the gap. The gap is getting wider. My ladders are getting more expensive. These are not opposite trends. They are the same trend. I voted to ban ChatGPT in the classroom. Every employer on our job board lists it as required. I banned what they need. I charge for what they don't. I did this in a committee meeting that lasted 11 minutes. I ate a Kind bar. Nobody objected. In 2023 I tried to flag the red rows. I mean formally. I went to the Provost's office with the spreadsheet. I said: "These 43 programs have negative ROI and we are increasing ad spend on them." She said: "What would you like me to do with this?" I said I didn't know. She said: "Then this is a conversation, not a report." There is no form for what I brought her. No inbox. No committee. No dropdown that says "Our product harms the buyer." I went back to my desk and increased the ad spend. The system has no mechanism for the information I carry. So the information just lives in me, metabolizing into bourbon at industry conferences. The second Maker's Mark is open now. Last month we won the NACAC Excellence in Enrollment Strategy Award. Yield rate. Yield measures how effectively we convert acceptance into payment. Not outcome. Not employment. Not whether the 43 red rows ever turn green. Whether they paid. That's all yield is. Whether. They. Paid. A red-row graduate emailed last week asking if we had job placement support. We do. It's a link to Indeed. The link has a UTM tag so I can see how many of them click it. 14 last month. I put that number nowhere. There is nowhere to put it. I checked. Our yield is 34%. Our red rows yield 41%. The girl from March — Communications, red row — will graduate in 3 years with $39,375 in debt and a job market that no longer contains the job the degree was designed to train her for. She will be a data point on someone else's slide at a future conference in a future Marriott. Someone will nod. The thing about a spreadsheet is it never asks you how you feel about the red. It just goes red. And you keep marketing it. And it keeps working. And you win awards for it working. The man from Strada is probably asleep in this hotel right now. His slides are probably still open on his laptop. 42.5%. He presented that number like weather. I received it like weather. 400 people received it like weather. Tomorrow there is a panel called "Enrollment Innovation in the Age of AI." I am moderating it. I will ask good questions. I will not ask the one question. That's enrollment management.

this was featured in furnal equinox’s viewbook without any of my socials being put in alongside it 💔

The Legacy Campaign for Joliet Catholic Academy, launched with the largest gift in the school’s history, has already raised over $12.5 million to support upgrades to the campus’s outdoor athletic facilities and to strengthen the endowment for scholarships. The transformative Phyllis Olsta gift, along with two anonymous family endowments, will provide $5.5 million in scholarships for future Angels and Hilltoppers. JCA provided over $2.4 million in tuition assistance during the 2024–2025 school year, with more than 68% of current students receiving scholarship support. Register for the JCA Entrance Exam this Saturday, December 6, 2025 >> jolietcatholicacademy.org/ad… For more information about scholarships and financial aid check out the JCA Admissions Viewbook here >> resources.finalsite.net/imag…

"St. Michael's College School is unique in its offerings. Unlike other academic institutions, SMCS provides a complete education—one of mind, body, and soul." – Anthony Tsiantis ’22 Learn more about our offerings in our 2025-26 Viewbook: buff.ly/P2tlunM #teachmeGDK

🔥Learn All About Ridgewood Baseball. Get an inside look at our program! Experience the tradition, commitment, and excellence that define Ridgewood Baseball. Our Viewbook highlights it all🔥 ➡️Scan our QR Code to check out our official Ridgewood Baseball Viewbook! #RebelPride

🔥Learn All About Ridgewood Baseball. Get an inside look at our program! Experience the tradition, commitment, and excellence that define Ridgewood Baseball. Our Viewbook highlights it all🔥 ➡️Scan our QR Code to check out our official Ridgewood Baseball Viewbook! #RebelPride

my college viewbook smells faintly of nuts

Learn more about Padua by flipping through our Admissions Viewbook. We have premier programs including MedTrack®, MyTrack® and Fine Arts. See how Padua is utilizing the latest emerging technology to enhance our rigorous academics. You'll also find enrollment information, including shadowing opportunities and dates for our Open House and placement tests. FLIPBOOK: online.flipbuilder.com/ndnq/… #BeABruin

Learn more about Padua by flipping through our Admissions Viewbook. We have premier programs including MedTrack®, MyTrack® and Fine Arts. See how Padua is utilizing the latest emerging technology to enhance our rigorous academics. You'll also find enrollment information, including shadowing opportunities and dates for our Open House and placement tests. FLIP THROUGH THE VIEWBOOK: online.flipbuilder.com/ndnq/… #BeABruin

What’s student life really like at Carthage? ✅ Hands-on learning that actually matters ✅ J-Term courses that take you places—literally ✅ A welcoming, vibrant community ✅ A mix of tradition innovation See for yourself in our Viewbook ⬇️ 👉 carthage.edu/viewbook

Congratulations to Barbara Clymer on the @BethlehemAreaSD receiving a @NSPRA Publications and Digital Media Excellence Award for the Bethlehem Area School District Viewbook. Check out our nationally-recognized Viewbook at: basdschools.org/for-communit… #BASDproud

Our #Classof2024 received over 750 university offers with 67% receiving either full or partial scholarships! Learn more about our students, staff, campus, and more in our Viewbook. Stay tuned to learn more about this year's graduating class. buff.ly/P6IgBaX #teachmeGDK

Explore our latest viewbook for the Faculty of Policy Management and the Faculty of Environment and Information Studies! 総合政策学部・環境情報学部の英語パンフレットを制作しました！ | 慶應義塾大学 湘南藤沢キャンパス（SFC） sfc.keio.ac.jp/news/025540.h…

Can't tour SIA in person? Learn more about our students, spaces and course offerings by exploring the viewbook online: bit.ly/3vLujTM 💡

Sanjana Venkat, DUCOM Class of ’23, discusses how community engagement and patient advocacy at Drexel helped her discover her calling and find her perfect residency. Check out the MD program viewbook under our “It’s in Our DNA” highlights: bit.ly/3USQsJF

Jesuit hosted an amazing Open House on Thursday night. About 1,000 visitors walked the beautiful 40-acre campus and met the students, faculty, and staff of the institution that has been forming young men in the Tampa Bay area since 1899. The evening began at the heart of campus in the Chapel of the Holy Cross. Principal/interim president Mike Scicchitano '01 first addressed the visitors, as did students Mayo Olaleye '28 and Colin Shembekar '25, offering the perspective of a Jesuit freshman and senior. Click for video of their special presentations. Scicchitano: youtu.be/G9M-MEqsq7A Shembekar ’25: youtu.be/Shm6QmFO788 Olaleye ’28: youtu.be/mrXaOYm-9Qs After the presentations, the prospective future Tigers in the Class of 2029 – Open House is for students in 8th grade and their families – were divided into tour groups each led by two Jesuit students. They made 16 stops all across campus, from the Engineering and Robotics Lab to the spectacular new Antinori Center for the Arts to the Daigle College Counseling Center in Gonzmart Hall to the Science Labs to Faber Hall to Hyer Family Park, where they watched the baseball State Champions play an intrasquad scrimmage – and everywhere in between. The groups explored Jesuit and experienced the school from a student's vantage point, taking in the array of academic and extracurricular opportunities, from the arts, athletics, campus ministry, and vast club offerings to staples of the curriculum such as foreign language, engineering, theology, math, social studies, science, and English. Please contact Admissions Director Steve Matesich '91 at admissions@jesuittampa.org or 813-877-5344, ext. 715 with any questions. Click below to view Jesuit's Admissions Viewbook. magazinevolume.com/36302JH/ #AMDG #MenforOthers #Classof2029

Are you thinking of applying to an OAC Master’s or PhD program next year? Check out OAC's new Graduate Student Viewbook to learn more about programs in food, animals, agriculture, communities and the environment. Learn more: uoguel.ph/qwxfq

Exciting news! We've earned three Medallion Awards for our marketing efforts, including a Gold for our YouTube social media page and two Bronze awards for our college viewbook and Instagram Reel social media post. Learn more about the Medallion Awards! pulse.ly/ohgxnm20gw

The Joliet Catholic Academy 2024-2025 Viewbook is here! >>> issuu.com/jolietcatholic/doc… Visit us at Open House on Sunday, November 3 or Thursday, November 14 to get your copy of the Viewbook. We look forward to welcoming you and your family! Register here >>> jca-online.org/openhouse/

🌟 Ready to shape your future? Explore our new Undergraduate Viewbook and see how a Social Science education at Western University can turn your passion into a rewarding career! Dive in today! 📘 👉tinyurl.com/tzr9n2sr A community of thinkers, innovators, and change-makers.