I think the time to design at code level (function over form) is what's going to take of.
For instance having features built around who, where and what the customer "is" entering the page and present unique "pathways" (content the old people say) and make unique experiences that are no longer a static 1-for-all experience.
I am already building it for clients.
For instance something simple as "clicking on reading the privacy policy" will checkmark it and you're good to go on submitting the form.
Or something other as simple as putting altcha recaptcha on a page you don't want any bots registered, so you put a high proof-of-work request that silentsly webwork itself in paralell while the the real user reads the page and when they solve it, they starts getting tracked and whatever they did of actions on the page (for instance a long-content-landing-page) it loads all interactions into the tracking software; making it a truly unique user measure of important users/potential clients/customers.
The world is your oyster now. Design changed to programmatic design, for all.