ALT We talk to winery operators every week. The same problem keeps coming up: your POS, e-commerce store, wine club, inventory, compliance filing, and CRM are all separate systems — and none of them talk to each other. That's not a tech stack. That's six ways to lose revenue. A club member updates their address online — your tasting room POS doesn't see it. A compliance report is due — you're pulling data from four places manually. Your best vintage sells out on the website before club members, who should get first access, even know it exists. This is why we invested in Vino. They built the all-in-one commerce platform wineries actually needed: POS, DTC, wine clubs, inventory, and compliance in a single system. One source of truth, finally. The wineries moving to unified commerce are winning on margin and on experience. The ones still stitching systems together are leaving both on the table. #WineIndustry #WineTech #WineCommerce #DTCWine #WineryLife