OBF UPDATE: Atenean team Alphabet Solutions was awarded the championship title at the 10th Asian Business Case Competition (ABCC) held at Nanyang Technological University (NTU), Singapore last July 16 to 21. Marking the Ateneo's debut in the ABCC, the team also clinched the Social Media Award.
Alphabet Solutions was composed of members Yeshua Celebrado (4 BS CTM), Mikayla Rae Guerrero (4 BS ME), Alexandra Ypil (4 AB MEC), and Juliana Zapanta (3 BS ME). Together, they competed in three rounds of real-life business challenges—namely, Gen Z and Gen Alpha engagement strategies for Mandai Wildlife, an Association of Southeast Asian Nations expansion strategy for GYK Group, and a final panel presentation.
Organized by NTU and supported by the Asian Business Case Centre, the ABCC is one of the most prestigious and longest-running business case competitions in Asia. This year, 11 teams from universities around the world participated, showcasing their skills in strategy, innovation, and teamwork.