ZipString, a Shark Tank toy is doing $50–100k PER DAY on TikTok Shop.
A weird little string-shooting toy. That's the kind of scale happening right now.
@jordantwestecom (e-commerce investor, founder of Social Commerce Club) just came on Thanks for Holding, and what he's seeing from brands scaling zero to 7 figures is wild:
1. They sell to creators, not consumers
Your job isn't to convince the end buyer. It's to convince creators why your product deserves their audience over everyone else's.
2. They calculate virality as media value
TikTok Shop CPMs run around $30. A billion impressions = tens of millions in earned media value, plus direct sales. Jordan's says it's like Facebook ads in 2014, most brands still don't get it.
3. Operations matter as much as content
If your fulfillment can't handle 10K orders overnight, the algorithm isn't your problem. Backend infrastructure is the silent killer of TikTok Shop success.
4. Live shopping is the next frontier
In China, live commerce is close to a trillion-dollar market.
North America is 3–5 years behind. That gap is the opportunity.
And behind all of this, when a viral spike hits, someone still has to handle the flood of support tickets. "Where's my order?" "Wrong address." "Need to cancel." That volume scales with every creator you activate.
That’s the part we’re obsessed with at
@14__ai
Go watch the full episode, and thanks again Jordan!