On 23 February, the Commonwealth Connect Forum convened industry leaders for a timely conversation on 'The Sports Economy of the Future: Innovation and New Emerging Sports and Formats', exploring how emerging sports, esports, and new league structures are redefining commercial growth across India and the UK.
The session examined how innovative sporting formats are attracting sponsorship investment, expanding global audiences, and creating new economic opportunities, while also spotlighting the growing role of esports within the Commonwealth ecosystem and the evolving collaboration between India and the UK.
A key focus was the rapid internationalisation of kabaddi, with insights into its growing footprint in the West Midlands, the regionβs role in hosting the Kabaddi World Cup 2025, and the emergence of new professional leagues in the UK, signalling how traditional sports can find global resonance through strategic innovation.
The discussion featured perspectives from:
- Arvinder Singh, COO, Gujarat Titans (
@gujarat_titans)
- Prem Singh Bhart, CEO, Indian Premier Kabaddi League / Commonwealth Kabaddi Festival (
@ProKabaddi)
- Ed Shedd, Chair, Create Central (
@CreateCentralUK)
As India and the UK strengthen ties across sport, culture, and the creative economy, the session reinforced the role of sport as a powerful platform for cross-border collaboration, innovation, and long-term economic value creation.
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