In Formula 1, championships aren’t won on race day alone. They’re engineered in data, decisions, and milliseconds.
In the latest episode of Driven by Data, we go inside the fast lane with Sorin Cheran, Chief Information & Analytics Officer at Atlassian
@WilliamsF1 Team. From building a digital thread that connects car design to race-day strategy, to using real-time analytics where milliseconds matter, Sorin shares how technology, partnerships, and fearless learning are reshaping the future of motorsport and what enterprise leaders can learn from it.
Watch the full episode here 👉
youtu.be/XZcHDLu58Pk
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