Bajaj entering hospitals, IND quickly moving toward US-style, high-insurance healthcare. Anyone experienced understands the perils & the pharma/doc chokehold that comes with it.
Bajaj Integrated Health Systems will span multispec hospitals, locality day clinics, ambulatory surgery centers & home care services, upto ₹7,000 cr in the long run.
Thanks to consumer awareness, hospital chains are now are working on rebranding & image mgmt. Likes of BIHS now claim “won’t have revenue-linked targets, focus on patient outcomes & quality care” — sure, that’s why an auto/insurance player decided to enter healthcare.