The tooling space for India D2C is ultra competitive. Many companies are vying for the same customer and all competing on feature parity and price.
Most providers are low quality and companies jump through providers extremely often - this holds true for even the ‘big players’
I know this because
@ReferRush integrates with all and brands are not happy with any solution.
From what I’ve seen, here are the brand favorites
Checkout
Shopify Native
GoKwik
Razorpay
Shiprocket
Shopflo
CashFree
Brand favorite: None. Brands are always A/B testing
WhatsApp
AiSensy
Alpha Chatbox
BIK
BiteSpeed
Business on Bot
CleverTap
ConvertWay
Interakt
Karax
Kwikengage
Limechat
Myoperator
Netcore
QuickReply
SagePilot
Spur
WATI
WebEngage
Razorpay Konnect
Brand Favorites : BIK, BiteSpeed, Kwikengage, Interact, Spur, SagePilot
Shipping
Clickpost
Shiprocket
Prozo
Kwik Ship
Brand Favorites : Shiprocket & ClickPost
Customer acquisition
Meta
@ReferRush
Blinkit
Zepto
Instamart
Myntra
Brand favorite : Meta
Takeaway —> Companies are mostly building the same thing with little to no innovation.
Brands still struggle to acquire customers and make creatives and no one is solving for this.