LVMH-backed L Catterton is in exclusive talks to buy a stake in extreme-fitness brand Hyrox.
The firm has been negotiating for some time with Hyrox's owner, Switzerland's Infront Sports & Media.
It fits a deep fitness playbook. L Catterton took a majority of Pilates brand Solidcore at a roughly $700mm valuation in 2024, and the same year joined the $1.8bn deal for Equinox.
The scale behind it is vast. L Catterton's portfolio generated about $59bn in revenue and $12bn in EBITDA in 2025, giving it ample firepower to bet on the booming functional-fitness craze.