Claude Design is actually a GREAT tool if used correctly
It creates extremely good designs
Aesthetic, high converting, whatever you want
Here is (explained quickly, will prob make a video around it) how we use it
>>> Find PROVEN landing page designs and frameworks of a specific format (listicles, PDPs and so on)
>>> Export them as PDFs for both mobile and desktop
>>> Load them up on Claude Design
>>> Use the prompt below
You’re designing a high-converting, fully interactive e-commerce product page (PDP) as a reusable template.
This is a design and prototype build — a Shopify port will happen separately, so focus entirely on getting the design, interaction, and motion right.
I’ve uploaded two reference PDFs: one desktop, one mobile. They are two views of the same design system, and your build must match both — each at its own viewport. At mobile widths, the page must match the mobile PDF: its stacking order, section treatment, gallery behavior, and sticky elements. At desktop widths, it must match the desktop PDF: its column structure, gallery placement, buy-box position, and nav. Neither viewport is an afterthought. Reproduce the visual language faithfully — layout, typographic hierarchy, color system, spacing, and component design — so this reads as the same page rebuilt to a higher craft standard.
Then add the layer static PDFs can’t show you: motion. Motion is half of what makes a PDP feel premium and trustworthy. Infer the animation language from the static visual language, then design motion that reinforces it.
How to infer motion from the static references
• Typography weight scale → big confident type usually pairs with slower, weightier transitions (400–600ms eases). Tighter, smaller type pairs with snappier motion (200–300ms).
• Color saturation contrast → muted/desaturated palettes signal restraint → subtle motion, gentle eases. Bold/saturated palettes → more expressive motion, slight overshoot allowed.
• Spacing density → generous whitespace = slower, more deliberate motion. Dense layouts = quicker, more utilitarian motion.
• Corner radii shadows → soft radii and diffuse shadows → soft eases (easeOut, easeInOut). Sharp corners and crisp shadows → more linear, mechanical eases.
• Visual energy overall → calm/clinical (Hims, Function) = restrained, premium motion. Playful/younger (Noom, Bloom) = bouncier, more rewarding feedback.
Pick a coherent motion language based on this read, then apply it consistently. Tell me in your summary what you inferred and why.
Apply motion to (minimum)
• Section reveals on scroll — staged entrances as the user scrolls the page, not everything firing at once. Subtle, never gimmicky.
• Product gallery — image-to-image transition, thumbnail selection state, horizontal swipe on mobile, tap/pinch to zoom.
• Variant selectors (swatches, size/flavor/count pills) — rest → hover → press → selected states. Must feel tactile and physical.
• Quantity stepper — increment/decrement with responsive feedback.
• Subscribe & Save toggle — one-time ↔ subscription transition, with the savings recalculating.
• Add-to-Cart button — idle → hover → press → loading → success. This is your showcase moment. It’s the conversion beat — make the click feel earned and satisfying.
• Cart drawer — slide-in entrance, line-item add animation, quantity changes, subtotal updates. Your second showcase moment — this is where the craft reads.
• Sticky add-to-cart bar — reveals/hides as the user scrolls past the hero, so the primary action is always one thumb-tap away.
• Accordions (description, ingredients, FAQ, shipping) — smooth expand/collapse.
• Review module — star fills, rating-distribution bars animating in, “load more” reveal.
• Trust signals & guarantee — gentle entrance, never flashing badges.
• Ambient motion — subtle hero-product float or ingredient/icon shimmer where it fits the brand. Restraint over spectacle.
Every animation reinforces the brand feeling. No motion for motion’s sake.
MOBILE-FIRST — this is the actual brief, not a footnote
70–85% of e-commerce product-page traffic is mobile, so build at mobile widths first and use the mobile PDF as your starting canvas. Mobile-first describes the build order, not the quality bar — the desktop view gets its own spec below and must match the desktop PDF just as closely.
• Design and build at 375px viewport first. Test mentally at 320px (small phones) and 428px (large phones).
• Sticky add-to-cart bar pinned to the bottom of the viewport (thumb zone) — the primary conversion action is always reachable. Never bury Add to Cart top-right.
• Tap targets minimum 44×44px, ideally 48–56px for primary actions (Add to Cart, variant pills, quantity buttons).
• Swipeable product gallery — horizontal swipe with a dot/counter indicator, tap to zoom. No tiny dead thumbnails as the only navigation.
• Variant selectors sized for thumbs — full-width-friendly pills/swatches, generous spacing so adjacent options aren’t mis-tapped.
• Cart drawer as a full-height bottom sheet or full-screen panel on mobile, not a cramped corner popover.
• Single column always. No horizontal scrolling except the intentional gallery swipe. No fixed desktop sidebars.
• Type sizes: minimum 16px body to prevent iOS zoom-on-focus; headlines scale up from there.
• Compress long content with accordions (full description, ingredient detail, FAQ, shipping/returns) — don’t force mobile users through walls of text.
• Paginate or lazy-load reviews — show aggregate a few, then “load more.” Never dump 40 reviews inline.
• Vertical rhythm tuned for scrolling thumbs, not a mouse cursor.
• prefers-reduced-motion support — degrade to instant transitions, keep all functionality intact.
DESKTOP — a designed view, not a stretched phone
The desktop PDF defines its own layout. Implement it; don’t improvise it.
• Breakpoints: single-column mobile layout below 768px; switch to the desktop layout at 1024px ; treat 768–1023px as a sensible tablet interpolation between the two.
• Match the desktop PDF’s structure. If it shows a two-column hero (gallery left, buy box right), build exactly that — with the buy box sticky within its column on scroll if the reference implies it.
• Desktop gallery: thumbnail rail main image with hover zoom replaces the mobile swipe pattern.
• Hover states are real on desktop — buttons, swatches, cards, nav links, and accordion headers all need designed hover treatments, not just mobile press states.
• Respect the reference’s max content width and gutters — don’t let sections stretch edge-to-edge on wide screens unless the desktop PDF shows it.
• The mobile sticky add-to-cart bar may translate to a sticky buy box or slim sticky header bar on desktop — follow whatever the desktop PDF shows.
Before delivering, verify both views: the build at 375px against the mobile PDF, and at 1280px against the desktop PDF. Where a section is treated differently in the two PDFs, implement both treatments — never pick one and reuse it for both.
Performance interaction polish
• Animate only transform and opacity — never layout properties.
• 60fps target on mid-range mobile.
• Tactile feedback on every tap — no dead-feeling buttons, swatches, or steppers.
• No layout shift — reserve aspect-ratio space for gallery images so they don’t jump on load; no shift on variant change, accordion expand, or sticky-bar appearance.
• Lazy-load below-the-fold gallery images and review content.
• Cart state persists — selected variant, quantity, subscription choice, and cart contents survive interaction and don’t reset.
Sections to include
Build the high-converting DTC stack, top to bottom. Follow the order and inclusion the reference PDFs show; if they’re sparse, this is the standard set:
1. Announcement bar sticky header — logo, nav, cart icon with live item count.
2. Product gallery — swipeable carousel with thumbnails and zoom.
3. Product header — title, star rating review count (taps through to reviews), price with compare-at and a savings badge.
4. Short benefit-led blurb — the one-line promise and 2–4 key claims.
5. Variant selector — size / flavor / count (vary the format to match the reference); clear sold-out and disabled states.
6. Subscribe & Save vs One-time toggle — with the subscription savings called out.
7. Quantity stepper primary Add to Cart.
8. Trust bar — guarantee, free shipping, made-in, third-party tested, etc. Integrated, not bolted on.
9. Value props / why it works — icon headline supporting line.
10. How it works / mechanism — staged or numbered.
11. What’s inside / ingredients — each with a brief rationale.
12. Results / before-after or stat callouts — if the references support it.
13. Social proof — aggregate rating rating-distribution bars 2–4 individual reviews with reviewer name, verified badge, and star rating.
14. Comparison table — vs typical alternatives.
15. FAQ accordion.
16. Money-back guarantee section.
17. Bundle / cross-sell row — “complete the routine” / frequently bought together.
18. Final CTA band.
19. Functional cart drawer — slide-in, line items with thumbnails, quantity controls, subtotal, checkout CTA, and a free-shipping progress bar if it fits the brand.
Visual quality bar
Should feel like a top-tier DTC brand (Hims, Function, Rootine, Noom, Care/of), not a templated theme. Real typographic hierarchy. Generous whitespace. A considered color system — primary a full neutral scale accent semantic states (success, error, and a distinct sale/savings color). A gallery that feels premium. Variant selectors with distinct rest / hover / selected / disabled / sold-out states. A review module that reads as native, not a bolted-on widget. Trust signals integrated into the layout. A consistent shadow-elevation system, consistent corner radii, and icon weight that matches the type weight.
Reusability
• Each section as its own component.
• Centralized config object at the top holding everything swappable: brand colors, fonts, product data (title, price, compare-at, images, variants), subscription options, benefit list, ingredient list, reviews array, FAQ array, comparison data, and motion tokens (durations eases as semantic names like duration.slow, ease.confident).
• Mark every piece of swappable copy {{like_this}} so I can find it later.
• Tailwind utility classes preferred — avoid arbitrary values where possible.
Tech stack
React Tailwind Framer Motion as a single artifact. Use useState/useReducer for cart, variant, quantity, and subscription state. No external state libraries, no routing libraries, no API calls. All images via standard <img> with placeholder URLs. Google Fonts or system stacks only.
Placeholder content
Realistic DTC supplement / skincare / wellness voice. A real-feeling product name, a real price compare-at, plausible variant options, benefit claims that sound like a real brand, an ingredient list with short rationales, review text with names and ratings, real FAQ Q&As, and a populated comparison table. No Lorem Ipsum. No “Product A / Feature 1.”
Deliverable
One React artifact, complete and interactive. Before the code, give me 6–8 lines on: the design DNA you extracted from the references, the motion language you inferred and why, the mobile-first decisions you prioritized, and how your desktop layout maps to the desktop PDF.
Don’t
• Don’t ask clarifying questions — make confident choices and note your reasoning.
• Don’t use generic gradients or glassmorphism unless the references show them.
• Don’t use emoji as primary icons.
• Don’t treat desktop as the primary canvas — but don’t ship it as a stretched mobile layout either. The desktop PDF defines the desktop view.
• Don’t follow only one of the two PDFs. Both references, both viewports, both verified before delivery.
• Don’t fake the cart with an alert() or a console log — build a real, working cart drawer with state.
• Don’t ship a non-functional gallery (dead thumbnails, no swipe, no zoom).
• Don’t lose selected variant, quantity, or cart state on any interaction.
• Don’t dump all reviews or long copy inline on mobile — use accordions and pagination.
• Don’t leave Add to Cart without visible feedback — the button must respond on press and confirm on success
—————
>>> Now generate the design and if it’s good save it as a .zip file
>>> Start a new chat on Claude, load up Shopify Liquid Skills (the official Shopify blogs has them, you can search it up)
>>> Convert the Claude Design .zip file (usually html and jsx) to Shopify Liquid
>>> Push files to Shopify
>>> Make sure the page is working properly
Then you’re done
No need for a designer anymore
You can do this in a hour with Claude Design