Sydney-based content marketing firm that draws on the lessons of journalism. We create fact-based content to help businesses explain what they do.

Joined August 2013
Photos and videos
Facilitating payments between online marketplaces, and soon to move into financing. bpaybanter.com.au/news-views… @PromisePay #fintech

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Why content marketing so often fails | Headline Content headlinecontent.com.au/why-c… #contentmarketing #b2bmarketing #financialmarketing

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Why you should give away your secret sauce recipe | Headline Content headlinecontent.com.au/give-… #contentmarketing

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Don't forget to measure the success of your content marketing campaigns. headlinecontent.com.au/measu… #marketing #contentmarketing

Why you should give away your secret sauce recipe | Headline Content headlinecontent.com.au/give-… #contentmarketing

Don’t forget ‘micro-yeses’ in your content marketing | Headline Content headlinecontent.com.au/dont-… #contentmarketing #digitalmarketing

Five marketing copy clichés - and what they really mean. What you can add? headlinecontent.com.au/five-… #contentmarketing #copywriting #marketing

Headline Content » Five tips and one must-do for a catchy blog headline headlinecontent.com.au/five-… #contentmarketing #corporateblogging

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Brands go native smh.com.au/advertisers/brand… A piece I wrote on native advertising for Fairfax Media #nativeadvertising #contentmarketing

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How to measure successful content marketing. Here are three key metrics. headlinecontent.com.au/measu… #contentmarketing #DigitalMarketing

Headline Content » What financial services companies should try to achieve with their content headlinecontent.com.au/what-… #contentmarketing

ANZ bank appoints my former AFR colleague Andrew Cornell as its first managing editor. #contentmarketing theaustralian.com.au/media/m…

There's no excuse for boring content. It can all be interesting - you just need to do the research #contentmarketing headlinecontent.com.au/all-c…

Three great tips on briefing a copywriter to ensure you the best possible content. #contentmarketing headlinecontent.com.au/getti…

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These companies have the confidence to put content first, knowing that sales will follow. #contentmarketing headlinecontent.com.au/conte…

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Headline Content » Corporate Blogs – How to get more Readers headlinecontent.com.au/corpo… #contentmarketing #corporateblogging

Don't shy away from putting detailed and specific information in your #contentmarketing. It will make you stand out. headlinecontent.com.au/how-d…

Content marketing ideas for existing customers. #ContentMarketing headlinecontent.com.au/conte…

Three really strong content marketing campaigns. Has anyone else seen other great examples. #contentmarketing headlinecontent.com.au/three…

Struggling with web copy for a business audience? Here are a few ideas. #contentmarketing headlinecontent.com.au/how-t…