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Influencer Relations @InfluencerRel

Insights increasing the ambition of #AnalystRelations professionals. Blog and newsletter by @DuncanChapple. Book amazon.co.uk/dp/0906378087 #ARForum #ARchat

Joined June 2009
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In conversation, Jerome Pineau and @DuncanChapple stresses the benefits of category creation in collaboration with industry analysts and AR #archat influencerrelations.com/1460…
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How Brand Influences Enterprise Technology Buyers influencerrelations.com/1460…
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Marketers need realistic expectations of AI. @Microsoft stock lost $100bn when ChatGPT gave false answers. But @Rowan_Atkinson as @CharlizeAfrica showed the potential #archat influencerrelations.com/1458…
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How analysts & Analyst Relations can drive growth in times of turmoil? influencerrelations.com/1457…

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On January 25, Jen Kaye Lapierre and Duncan Chapple will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success. influencerrelations.com/1456…
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Trust is one of the most powerful factors in analyst relationships, but also one of hardest things to measure objectively. Among other things, analysts who trust vendors also feel heard. #archat
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Analyst relations must be more visible. Show the gap between your firm’s impact on analysts and the competition’s. #analystrelations must have a place in #MarComms reporting. How are you supported in your communication efforts? #archat
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Analyst relations is more than organising briefings. Derive insights from analysts’ comments, make them digestible for clients and colleagues, and then amplify them to influence action. #archat
Effective analyst interactions are varied and conversational. CCgroup’s McGrog framework is a way of noting, evaluating and classifying the conversations which show whether product talk dominated the briefing or if it was conversational and varied. #archat
Use is not the same as value. Premium firms offer a fuller range of services to a wider range of clients. 120,000 free subscribers will get less value than 120,000 paying clients, because premium services supplement research with advisory time and inquiry services. #archat
Free, freemium and vendor-funded research continues to win more readers. HFS is an extreme example. As long ago as 2014, it reported 120,000 subscribers. That number is higher today. #archat
All of the six most-used analyst firms have a falling percentage of users who have subscriptions. The number of subscribers isn’t always falling but the number of non-subscribers is growing more quickly. #archat
CCgroup has commissioned independent research studying several tech buyer groups: acquiring investors, broadcasting, capital markets, channel partners, cybersecurity, enterprise, fintech, media tech, and retail telecoms. Get the insight reports at bit.ly/CCgroupInsight #archat
Our Catalyst survey shows how analyst influence on telco buyers intensifies and changes. The different stages of the buying process have some key hurdles for vendors: building awareness; getting on long lists and surviving into shortlisting. bit.ly/3GHcV3h #archat
One of the many transformations in analyst relations in recent years has been its growing integration into marketing communications. Sales and communications leaders are looking at AR from a channel-agnostic perspective, wondering where AR fits in the arsenal of marketing.#archat
Self-interest shifts firms’ mindsets’, but many analysts face triple burdens: relying on data obtained from their customers; reflecting the customers' cognitive biases; or using optimistic numbers from vendor-funded market research. #archat
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Share of voice analysis of analyst content has a challenge: prolific analysts are less influential. Just 17% of analyst content is created by Gartner, IDC or Forrester. Indeed, just 5% of analyst content is created by Gartner. #archat
The gap is widening between the most effective analyst relations programmes, at firms like Ericsson and AWS, and the 'best practice' firms that are carefully aligning with the majority of AR teams rather than engaging in next prac influencerrelations.com/1453…
The gap is widening between the most effective analyst relations programmes, at firms like Ericsson and AWS, and the 'best practice' firms that are carefully aligning with the majority of AR teams rather than engaging in next prac influencerrelations.com/1453…
60% of B2B tech buyers discount paid content influencerrelations.com/1453…
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