AI is transforming the workplace: 62% of workers across 32 countries say AI has saved them time in the past year. Higher-income workers benefit most, 70% report time savings vs. 60% in middle-income and 54% in low-income groups.
Find out more π ow.ly/R19350Zb9gc
AI can generate thousands of innovations in seconds.
But which ones will actually win?
Enter digital twins.
Tailored synthetic respondents that mimic individual consumer behavior β letting you screen at speed and launch proven winners.
At Ipsos, we've discovered how digital twins accelerate innovation screening without compromising rigor.
The key? Knowing when synthetic or human data is right - and ensuring your digital twins can be trusted.
Our new paper breaks down how to use digital twins the right way, helping you speed up innovation development, with insights you trust.
Explore how digital twins can transform your approach to innovationβ―π tinyurl.com/mb5ns4fv
AI is already transforming lives: 54% across 32 countries say AI-powered products and services have changed their routines in the past 3β5 years. And 66% expect AI to have an even bigger impact soon. Find out more π ow.ly/9uEp50Z9RnM#AI
70% of customers choose brands based on expected experience, yet over half of interactions are negative or forgettable.
Ipsos CX Global Insights 2026 draws on 85K interviews across 23 countries & 16 sectors, revealing how leading brands close the expectation gap.
β’ AI Delegation: Understand if your customers are ready to let AI act on their behalf
β’ Actionable strategies: Prioritise improvements that drive real business impact
π Ipsosβ Global Consumer Confidence Index is up 0.7 point this month and sits at 47.4. The index shows a slight uptick following last monthβs sharp decline and now sits in line with its reading from this time last year.
Get the full insights π ow.ly/AxEA50Z86oG
π The future of product testing is here!
Introducing Product Studio: Ipsos' AI-native platform that accelerates the development of winning products.
Co-created with global consumer goods leaders, Product Studio does not just speed up development β it augments it.
Dramatically faster timelines, deeper human insight, and flexible customization, supported by Ipsosβ world-leading product testing practice.
Accelerate your journey to product superiority β discover Product Studio.
π Now available in 11 markets.
To learn more, please contact your Ipsos team.
π Discover Product Studio: studio.ipsos.com/
What can museums teach us about the future?
As AI continues to reshape how we live, learn, and connect, museums remain essential spaces for preserving memory, sparking dialogue, and expanding perspectives.
At Ipsos, we believe understanding people means listening to the conversations that shape society. We're proud to contribute our social intelligence expertise to this global cultural moment.
60% of Americans aged 18β34 trust AI for entertainment and media recommendations! This trust extends across many products and services. Want to know more? Check out the full insights in our Know the New America & Beyond Newsletter πow.ly/56Gl50Z66oN