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ITB Berlin @ITB_Berlin

Travel & Tourism in Motion. | 16 – 18 March 2027 #ITBBerlin #ITBBerlinConvention

Joined July 2009
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As Katie Gallus highlighted, new possibilities often emerge when we challenge what seems impossible. A fitting reminder at the end of ITB Berlin 2026: uncertainty isn’t the obstacle — it’s the space where new solutions begin. #ITBBerlin #FutureOfTravel #Innovation
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Women are helping lead the shift toward regenerative tourism — building businesses rooted in collaboration, community, and care for nature. This session highlights how heart-led leadership can move tourism beyond extraction toward thriving ecosystems and inclusive communities.
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Revolutionizing travel with seamless digital identity and connected experiences. Moving from friction to flow enables end-to-end digital journeys, stronger customer loyalty, and effortless mobility across the travel ecosystem — shaping the future of seamless travel experiences.
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Regenerative hospitality moves from sustainability to active contribution — restoring ecosystems, strengthening communities, and creating long-term value. It’s a journey, says Jean-Yves Minet: first stopping harm, then nurturing the planet’s richness as a living garden.
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Circular economy is becoming a key strategy for tourism — reducing waste while driving efficiency and long-term value, emphasizes Hoang Anh Nguyen. The challenge now is scaling solutions and building stronger connections across the supply chain.
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In the fast-growing longevity market, the focus is shifting to preventive, personalized healthcare, @NinaRuge_X emphasizes. For hotels, this means clear positioning, medical expertise, and authentic concepts that help guests add life to their years — not just years to their life
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Felix Undeutsch showed how agentic AI is transforming group & event sales in hospitality — from automated lead qualification to AI-generated proposals. It's evolving fast, and early adopters are already seeing results: faster responses, higher conversion rates, and revenue growth
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Dr. Frauke Fischer reveals how AI can uncover hidden patterns in nature—from identifying individual whale shark to decoding coral reef soundscapes and tracking animal migration. Powerful insights for tourism — but saving biodiversity still depends on human responsibility.
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Four innovative startups took the stage at the ITB Travel Tech Startup Pitches — bringing fresh ideas around AI, video, distribution, and digital trust. Great innovation is not just about technology — it’s about clarity, relevance, and the right angle when you pitch. #TravelTech
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Elisabeth Hakim highlighted, adventure travel in Peru is about meaningful connection — to nature, to culture, and to people. Peru is strengthening its position as an adventure destination rooted in respect and community empowerment, ensuring tourism creates positive local impact.
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Putting AI into existing systems is the practical path forward. Dynamic interfaces and agentic commerce enhance travel operations, complement human expertise, and free professionals to focus on better experiences — as highlighted by Piero Sierra.
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In a world where crisis is the new normal, secure, responsible travel, strong local economies, and sustainable growth create value. Growth must be managed wisely to ensure tourism benefits people and places alike. BMZ is a partner of the Destination Track.
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In an interview with Linda Fox (Phocuswire), the discussion on agentic AI showed how experiences are moving toward real-time curation and automation. As @hiltym (Nezasa) pointed out, transformation is essential — those who don’t adapt risk falling behind in an AI-driven future.
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AI is accelerating, emphasizes Patrick Andrea. We’re in the middle of a super cycle and because the pace is so fast, it’s worth revisiting ideas. Only by rethinking how to leverage long-standing data can travel companies position themselves strategically for what’s next.
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As Harald Pechlaner highlights, destination governance is shifting from visitor growth to balancing tourism with residents’ quality of life. Rising pressure and social tensions demand value over volume, smarter visitor management, and stronger stakeholder dialogue.
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Bleisure is rising, boundaries are blurring, and environmental impact is reshaping travel behavior. Only by combining corporate and agency insights can companies steer business travel strategically and competitively, emphasizes Christoph Carnier.
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As Claudia Brözel emphasizes, gender justice grows from empowered individuals and reflective leadership— organizations and management must engage, not leave women alone. Diversity is part of tourism’s DNA, but change requires awareness, safe spaces, and organizational commitment.
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Leisure travel is becoming airlines’ main growth driver as business trips lag. Personal experiences will always fuel demand, so networks and pricing must adapt to seasonality and leisure preferences. Flexibility is the new competitive edge.
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Data and ecosystems are the new currency, as Teresa Mackintosh points out — fragmentation is the real barrier. AI isn’t about platforms, it’s about partnerships that drive discoverability and growth.
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In an interview with @mitrasorrells (Phocuswright) and insights from @nathanblec (Airbnb), travel is evolving beyond accommodation toward holistic experiences. The value of travel extends beyond the home.
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