The Ultimate Platform for Healthcare Marketing and Analytics
Joined September 2020
- Tweets 160
- Following 57
- Followers 58
- Likes 74
47 Photos and videos
Pinned Tweet
17 Nov 2022
We're so proud to be named Best Marketing Analytics Platform by @Digiday for our omnichannel campaign measurement for healthcare, powering the next generation of brand experiences! Thank you to our incredible team for making this possible! #DigidayAwards digiday.com/announcement/awa…
1
5
5 Apr 2023
We're proud to be a Finalist for the Best Use of Technology by @DigidayAwards! We are recognized for our first-in-pharma partnership with @CMIMediaGroup @IBMWatson Advertising for hyper-personalized healthcare campaigns.🚀
Congrats to our partners!
digiday.com/announcement/awa…
1
2
329
Lasso, an IQVIA Business retweeted
12 Mar 2023
We had such a great time chatting with our partners at @LassoMarketing, @AstraZeneca, and @getstimulus on the topic of onmidynamics today at the @AmplifyPhilly house at @sxsw. #AmplifyPhilly #SXSW2023 #CMIsxsw
1
2
209
20 Mar 2023
As publishers and brands increasingly prioritize sustainability in campaign strategy & execution, we're excited to start working with @CedaraInc to power the world’s first sustainable media path for healthcare!
Read IQVIA’s commitment to sustainability:
iqvia.com/-/media/iqvia/pdfs…
1
4
220
12 Mar 2023
Thank you to @CMIMediaGroup, @AstraZeneca, and @getstimulus for an insightful conversation into the future of Omnidynamic. Check our our LinkedIn for even more takeaways! #IQVIA
1
1
245
12 Mar 2023
How do you get started with an Omnidynamic strategy? "Focus on the content. You can reuse/repurpose existing content but also look at the data as it will tell you where you have been successful and where you might need to pivot." -Kristen Winters, #IQVIA
114
12 Mar 2023
What barriers to Omnidynaic exist?
"Often, there are many stakeholders that need to buy into the vision and the data, and there needs to be alignment in the brand. We have to make sure they fully understand the vision and the path to get there." - Andrew Lyle, @AstraZeneca
107
12 Mar 2023
How does AI play a role in Omnidynaic?
"The dynamic part comes from the data telling you what the next best action needs to be and helps you understand the individual on a personal level, and understanding what your customer is actually looking for." Kristen Winters, #IQVIA
108
12 Mar 2023
What is Omnidynamic? "Omnidynamic means bringing personalized messaging to all the touch points you have with a provider or a patient and helps form a cohesive experience. This allows brands to be more intelligent about how we engage with customers." - Mike DiNorscio, #IQVIA
95
12 Mar 2023
We're at #SXSW23, joining @CMIMediaGroup and @AstraZeneca to talk about going from Omnichannel to Omnidynamic. We'll share the highlights and quotes you might have missed!
1
1
192
2 Mar 2023
Will you be at #SXSW next week? We're joining @CMIMediaGroup and @AstraZenecaUS on a panel, Going from Omnichannel to Omnidynamic, at the Amplify Philly house and then throwing a not-to-be-missed party Sunday night. Get in touch for the invite! amplifyphilly.com/sxsw/event…
1
1
181
21 Feb 2023
The latest article from @IBMWatson Advertising shows how our partnership with them @CMIMediaGroup allowed an HIV treatment brand to stand out and connect with healthcare providers in a meaningful and dynamic way, increasing conversion rates by 151%!
ibm.com/case-studies/viiv-he…
1
1
109
17 Feb 2023
Thank you to everyone who joined us at #MMM40Under40 last night to celebrate our founder Greg Field and fellow honorees! We led a panel with @CMIMediaGroup @IBMWatson Advertising to show how the right combination of tech, creativity, optimization, & data drives brand growth!
1
3
109
Thank you once again to tonight's event sponsors! We are proud to have your support behind the #MMM40Under40 program! @ConnectiveRx @IQVIA_global @SamsungUS @PhreesiaLifeSci @Cerosdotcom
1
2
295
Congratulations to Greg Field of @LassoMarketing for earning a place on this year’s MM M 40 Under 40 list! #MMM40Under40 fal.cn/3vVVw
1
2
126
14 Feb 2023
We're looking forward to #MMM40Under40 and our exciting panel with @CMIMediaGroup @IBMWatson Advertising this week in NYC!
Join us as we celebrate the next wave, including our CEO Greg Field and all the other incredible honorees: mmm40under40.com/agenda/sess…
.@LassoMarketing, an @IQVIA_global business, connected with CMI Media Group and IBM Watson Advertising’s Accelerator to increase the impact of media exposure on prescription activity and new patient conversion. Find out more at #MMM40Under40! fal.cn/3vKxd
1
1
233
10 Feb 2023
We're looking forward to @sxsw and an exciting panel with @CMIMediaGroup @AstraZeneca: Going from Omnichannel to Omnidynamic! We'll explore what's next in the evolution of brand experience.
Get in touch if you'll be at #SXSW2023 or want to attend this not-to-be-missed session!
1
244
Lasso, an IQVIA Business retweeted
9 Feb 2023
Going From Omnichannel to Omnidynamic, will be on March 12th at 10AM CST and feature our Chief Media & Innovation Officer Justin Fried and our EVP, Product Strategy & Transformation Jose Ferreira alongside our partners at @LassoMarketing and @AstraZeneca.
1
1
1
110
The @CMIMediaGroup & friends is presenting What's next in the evolution of customer experience in advertising.
📌: Going From Ominichannel to Omnidyanamic at @AmplifyPhilly House at 213 W. 4th St.
📅: 3/12. 10a.
🎟: ausnio.com/squeeze
💬: discord.gg/FmrTdef9bg
1
5
305
.@LassoMarketing, an @IQVIA_global business, connected with CMI Media Group and IBM Watson Advertising’s Accelerator to increase the impact of media exposure on prescription activity and new patient conversion. Find out more at #MMM40Under40! fal.cn/3vKxd
1
1
401
8 Feb 2023
2023 is the year for healthcare brands to achieve true digital transformation personalization for their campaigns! Every digital touchpoint can and should lead to a better patient outcome. Check out @MMMnews to see how @IQVIA_US is paving the way 🚀
mmm-online.com/home/channel/…
40