I invest in startups, but I also spend a lot of time helping founders across the Africa tech ecosystem raise capital. That means sitting with them for hours, dissecting their businesses, understanding where things are working, and where they’re not.
One thing I believe in most: customer satisfaction has to be a primary focus.
At the earliest stages, it’s easy to get pulled in many directions (fundraising, sales, hiring, partnerships). But if customer satisfaction slips, retention weakens. And without retention, it becomes much harder to build a durable business.
Keep your head down and phase growth carefully. Focus on onboarding customers at a pace you can support, until your earliest users can genuinely vouch for the value you’re delivering.
That focus can change the trajectory of a company. With enough runway, it gives you the chance to iterate, strengthen the product, and build real proof points. In some cases, it can move you from depending on the next fundraise to building a profitable business. In others, it gives you the foundation to raise again from a much stronger position.
At the earliest stage, the work is simple, even if it isn’t easy:
listen closely, iterate based on feedback, and fix what matters most.
And especially in fintech, don’t wait too long to think about compliance. Prioritize it early enough to avoid regulatory bottlenecks that can slow growth later.
Many of us are working toward the same goal: building stronger companies that can strengthen Africa’s economic future.
Let’s keep doing the work.