media reporter at @adweek | mark.stenberg@adweek.com | subscribe to my weekly media newsletter, On Background, below
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26 Sep 2025
If you follow, work in, or care about the media industry, make sure to sign up for my free weekly newsletter, On Background.
Every Wednesday, subscribers receive a pleasantly readable email stuffed with scoops, original reporting, and emerging trends.
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New: MrBeast surpassed 500 million subscribers on YouTube on Friday, becoming the first person to do so.
He now has a YouTube community larger than the populations of the U.S. and Canada combined.
The milestone comes as creators increasingly function as small companies.
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Read my full story for @Adweek, about the infrastructure that Jimmy Donaldson has created for other creators, below:
adweek.com/media/mrbeast-500…
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Mark Stenberg retweeted
Scoop! Roku, the $20 billion streaming platform, is in talks for a potential sale, sources tell us. $ROKU
Story with @rngould @DNair5 bloomberg.com/news/articles/…
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Mark Stenberg retweeted
Jun 10
New podcast! @MarkStenberg3 on the Future of Vox Media
theaddition.net/podcast/podc…
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Mark Stenberg retweeted
Jun 9
SPURS WIN! SPURS WIN! SPURS WIN!
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Mark Stenberg retweeted
Jun 8
New: Politico is folding E&E, the energy trade publication it bought in 2020.
The company says it is reorganizing its energy coverage under the Politico brand and launching a series of new state and global energy newsletters.
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Mark Stenberg retweeted
Sunday scoop: @TheTradeDesk's CRO Anders Mortensen is out after 7 months. The shakeup arrives amid a wider executive exodus that's included CFO Alexander Kayyal, CMO Ian Colley, and chief strategy officer Samantha Jacobson. More in my story for @Adweek: adweek.com/media/exclusive-t…
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New: The FAST platform Samsung TV Plus is debuting its first original scripted series tomorrow, made in partnership with the YouTube creator Dhar Mann.
The premiere marks a milestone for both parties and is another sign of creators' growing role in the entertainment space.
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Together, the partnership reflects a broader trend disrupting the entertainment industry, as Hollywood increasingly turns to creators as directors, screenwriters, and talent.
Podcast and YouTube creators bring built-in audiences, such as Backrooms' director Kane Parsons.
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New: The independent media brand 1440 recently received an updated valuation from a third-party investment bank, valuing it at $101 million.
The bank used a multiple of 4x revenue on approximately $27 million in annual revenue, which it generates with just 27 employees.
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It also reflects the company's unusual financial discipline.
With no outside investors, 1440 funnels its revenue into growth, spending under $1 million per month to add ~250K subscribers per month.
It is currently distributing dividends to employees and founders.
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For the full story, check out my coverage for @Adweek below:
adweek.com/media/1440-101-mi…
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