Which biscuit comes to mind with chai?
The one that ends with G or starts with G?
Millions of Indians already think the latter. But to get a billion more on our side,
@TalentedAgency and
@GoodDayCookies are relying on... one single visual.
Introducing HEADLINES.
A Good Day campaign without Good Day. Or is it?
Now live wherever chai is sold, pan India. Right from a massive collaboration with Chai Point, to Chai Tapris across metros, to corporate cafes, modern trade, airports - with more to come.
Whether it's Special Chai, Masala Chai, Cutting Chai or 'bas ek chai' - remember, there will always be Good Day on your mind.
PS:
Grab a cup of chai before you watch this video.
And maybe, a Good Day will make HEADLINES for you too :)
PPS: Also probably the first time a creative-hack permitted a product ad for a large food brand to go live without the familiar 'Green Veg Logo' :)