Grabbed a few minutes with @tonysphere and @ceciaramitaro of Team True to talk about how @nectarsocialai is building the next generation of brand communities with their AI OS. Catch Nectar CEO @misbahuz on stage at #ConnectedStack, Sept 10.

I backed NectarSocial.com at the pre-seed, and today they've emerged from stealth with $10.6M in funding co-led by @frederiquedame at @GVteam and @tonyconrad at @trueventures. As an "emerging manager" with @trustfundvc, I'm so proud to have made those introductions — and even prouder to be in the earliest cohort of believers behind Farah Uraizee, Misbah Uraizee, their team, and their vision. 📢 This is a big one. Nectar is the agentic social commerce platform that modern brands have been waiting for. Built by two brilliant sisters and former Meta leaders, Misbah and Farah Uraizee, Nectar is the infrastructure for a new kind of marketing stack — one that doesn’t duct-tape together a dozen outdated tools to guess what’s working. Nectar listens across social platforms in real time. It connects the dots from a TikTok comment or DM to a purchase. It proactively engages customers (and influencers) with nuance and speed. It gives brands full-funnel revenue attribution from social — a sentence that should make any CMO sit up straight. 🧠 Real-time insights 💬 AI-powered social engagement 📈 DM campaigns converting at >12% 💸 6-figure revenue generated for early customers 📊 150% lift in engagement 📣 Influencer monitoring down to the SKU level If you’re building a brand in 2025, you’re not just selling a product — you’re building culture, trust, and community at scale. Nectar makes that scalable. It’s the teammate every disruptor brand needs. This is the operating system for commerce in the attention economy — and I couldn’t be more excited to see them fly. Congrats to Misbah, Farah, and the full team. And a warm welcome to the investors joining this rocket ship: @frediquedame @GVteam @tonyconrad @trueventures BAM, @mercuryfund @ChargeVentures Flying Fish Partners, @xrcventures, FAB — and of course, @trustfundvc 💅 Allie Garfinkle broke the news today here: fortune.com/2025/06/05/necta… And check them out at NectarSocial.com

✨Meet the 2024 Lab Companies!✨ nyftlab.com/2024-lab-compani…

Had a wonderful time speaking at the @Odile_Roujol's Fab Ventures annual meeting last week in LA all things AI, TikTok Shops, social commerce & community-driven marketing for Brands. 🚀 Shout out to Shamin at BAM Ventures for moderating! 𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗮𝗻𝗱 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘀𝗼𝗰𝗶𝗮𝗹, 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 👇🏼

I’m thrilled to share @trustfundvc latest investment in @getnectarAI's oversubscribed $2M pre-seed round! 🚀Nectar AI is building the future of social commerce, empowering brands to have personalized conversations at scale. Their AI platform helps brands hack their social engagement into revenue. We're excited to back their mission of driving deeper brand-consumer connection! Join waitlist for access getnectar.ai/. techcrunch.com/2023/10/26/so…