PERS Insider is a twice-monthly newsletter focused exclusively on the PERS industry, featuring original articles, expert interviews, and must-read news.

Joined May 2020
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In this week's PERS Insider: 👉 GLP-1 weight loss drugs may create new fall-risk conversations for older adults 👉 Ten creative referral program ideas to grow your business 📚 Book Recommendation: "Double Your Price" Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🔵 Older medical alert systems may stop working sooner than expected 🔵 ‘They said A.I. saved me’: How South Korea is checking on its seniors 🔵 Are you frail? Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🟢A new YouTube series to support family caregivers 🟢How partnerships with healthcare providers can drive sales 🟢Healthcare provider reports positive outcomes with PERS fall detection program Read this week's issue 👉 mailchi.mp/persinsider/issue…
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Here's what's new in PERS Insider: 🟦 How ‘Age Tech’ might help you grow old at home 🟦 3 questions that reveal if you’re actually ready to age in place 🟦 Google is going “account, first!” Read this week's issue and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🟢 Constant technology changes throw seniors a curve 🟢 The hidden Apple Watch metric that predicts fall risk 🟢 The gender gap in caregiver well-being is real. How can we fix it? Read this week's issue and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🔵 Is fall detection in the workplace an untapped opportunity? 🔵 Can AI robots help older adults live in their homes longer? 🔵 A simple way to improve online PERS conversions Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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Here's what's new in PERS Insider: 🟦 Where boomers go when they sell their forever homes 🟦 The paradox of marketing to caregivers 🟦 How to optimize for AI search Read this week's issue and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🟢 Brighton adds Verizon connectivity to its Gemini lineup 🟢 The next Apple Watch ban? 🟢 Five People in Their 60s, 70s, and 80s Share How They Plan to Age at Home Read this week's issue and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🔵 The hidden risk of uncertified devices 🔵 Substance abuse disorder rising among older adults 🔵 What older adults should know about the new spending bill 🔵 CDC’s My Mobility Plan Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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Here's what's new in PERS Insider: 👉 As fall detection evolves, privacy concerns grow 👉 A tool that puts a number on caregiver strain 👉 Is America about to discover it built the wrong system for old age? Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🟢 @UnaliWear Sues Apple, Samsung, Google, Garmin Over Smartwatch Patents 🟢 @TIME's "The New Old Age" 🟢 @TMobile may be the first carrier to phase out 4G Read this week's issue and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🔵 How you can improve your PERS business in 2026 🔵 Plus, a candid look at what 2025 meant for PERS companies Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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Happy Holidays, PERS Insiders! In this week's issue: 👉 We're looking ahead to CES in Las Vegas (Jan. 6-9), and giving you five sessions PERS leaders may want on their radar. 🎉 The top stories that grabbed our attention in 2025. Check it out 👉 mailchi.mp/persinsider/issue…
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Here's what's new in PERS Insider: 👉 A deep dive into the daily realities of family caregivers over time 👉 Younger Boomers are driving on-demand living in retirement 👉 ‘Tis the season to talk about PERS Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🔵 A.I. technology is predicting falls before they happen 🔵 How CCRC storytelling can work with PERS 🔵 What Reddit reveals about how people really shop for senior safety tech Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🟢 How the government shutdown affected older Americans 🟢 New report reveals major gaps in Medicare access, quality, and affordability 🟢 Innovators at CU are building a ‘sexy’ walker Read this week's issue and more here 👉 mailchi.mp/persinsider/issue…
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Here's what's new in PERS Insider: 👉 LG’s TV for seniors makes misguided assumptions 👉 Seniors see aging in place as the greatest health risk in 2025 👉 How older adults can restore well-being, according to experts Read these stories and more here: mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🔵 What the government shutdown means for older adults 🔵 Why “aging in place” is harder for seniors than moving (and what to do instead) 🔵 Common medications can increase risk of falls Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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In this week's PERS Insider: 🟢 GM patents senior driver technology 🟢 Can tiny robots help older adults with simple tasks? 🟢 Why are more older people dying after falls? 🟢 PERS stories that actually get press coverage Read this week's issue here 👉 mailchi.mp/persinsider/issue…
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Here's what's new in PERS Insider: 👉 Older adults are embracing digital payments 👉 The ten behavioral distinctions of older customers 👉 Loneliness: The hidden challenge of aging in place Read these stories and more here 👉 mailchi.mp/persinsider/issue…
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