@PhilLearney profile picture
Phil Learney @PhilLearney

Director of the Advanced Coaching Academy, Author, Lecturer, Educator and Co-founder of HMN24

Joined June 2009
  • Tweets 7,400
  • Following 1,046
  • Followers 18,709
483 Photos and videos
The more we can develop and build the social element of movement and the communities that exist within its culture, the more successful we will be in changing the worlds health.
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Remember that when you start with a new client, their friends and peers have more authority than you. Hell, the tabloids at that stage will even potentially have more.
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When someone tells you they had a 6 or 7 figure fitness business and they’re going to tell you how to achieve that yourself. Always check if that history part is correct.
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Fitness Industry Marketing 2022 Pluck a unfeasible and unrealistic large number out of thin air for your new product or service.

Spend 90% of the year discounting that number by 90% trying to make out it was the original fictitious price.

 Countdown timer 😂
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Mark Wahlberg is awake for 17 hours and aims to sleep for 7 hours. Same as most people. #justsaying #oldnews #maths
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The challenge most face with training academia is the related communication skills needed to relay what they’ve learned to others. The knowledge is often there. The ability to communicate it effectively to different and varied audience is what’s lacking.
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CUSTOM BRANDED EXERCISE JOURNAL Want to offer your own Custom Branded Exercise Journals to your clients?

Want to stock and retail journals in your gym or online store? bit.ly/ACAJournal
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When it comes to emotional intelligence most, we are all a work in progress. We all make lapses in judgement. We all at times allow our emotions to get the better of us and we’ve all impulsively reacted to something before realising what we’ve done is wrong.
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10% OFF Site-wide until Sunday. Use: Asset10 on checkout. bit.ly/ACAStore
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The spine is designed to flex and extend. It doesn’t just break and you don’t instantly herniate disks if you do either of those things under load. Lots of factors involved. If you see an experienced lifter doing either, in most cases the supporting structures can handle it.
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Todays maths 🇬🇧 lesson. Going into an environment in which you’re entirely comfortable (which maybe wasn’t always the case) Taking pictures or videos of people doing things wrong or badly to share on your social media =
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Passport application to @HM_Passport in October. Official complaint logged due to lack of response January. Now telling us we need to log a complaint about the lack of response to the previous complaint or write to our MP or Ombudsman. Absolute farce 🙄
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What makes someone think, a profile picture would look great in my email footer?
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If you’re a combat or multidirectional athlete you should be, at the very least incorporating bands, kettlebells, clubs or maces into your resistance training.
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Very few will tell you that after successfully completing most time and physique oriented diets you’ll have some rebuilding to do. Relationships with food. Relationships with friends and family. In many cases the relationship with yourself.
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The staple of ‘basic’ exercises we are told must be in our coaching arsenal are often too advanced for many of the people we deal with. There is a common assumption that most people are physiologically sound when they come to us. They’re not.
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Even if a person is successful, much of society will notice and criticise the smallest mistakes. Criticism and the fear of it pushes us towards doing nothing. The only sure fire way in life to never be criticised.
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Remember that achieving an outcome doesn’t immediately qualify as credentials or expertise.
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Great trainers have an intrinsic motivation for the people they serve to experience the enormous benefit they, themselves get from training. Poor ones are often extrinsically motivated by the notion that training is an easy way to extract money from desperate people.
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“Science best progresses through multiple and mutually critical attempts to understand the same problem” (Kenrick & Funder, 1988)
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