It’s easy to assume now that the iPhone was always a massive hit for Apple, but the device didn't really go mainstream until the iPhone 4.
Today in  history:
cultofmac.com/apple-history/…#Apple#iPhone
DEMO TODAY & TOMORROW! @PoweredbyOWC will be demoing the latest OWC gear in-store doe 2 days! Stop by and see how they fit into your creative workflow.
Demo info ➡️ bhpho.to/4gm4WwW
In case you missed it... the first installment of Personal Work with Forrest Mankins is now live.
A conversation about photography, community and introspection. Very serious stuff.
Now's a good time to catch the full episode: youtu.be/IqizK0NIlOA
Another Cine Gear in the books! A huge thank you to everyone who stopped by the OWC booth.
We sent two lucky attendees home with an OWC 2TB SSD and 6 months of @strada_tech Unlimited to help power their next projects.
Until next year, keep creating. See you on set.
Shooting RAW is fun.
Finding out your memory card can’t keep up? Not so much.
If you’re pushing cameras like the Nikon ZR, your card needs to be ready for the data rates that come with it. That’s where Atlas Ultra comes in.
What’s the most demanding format you’re shooting?
DCS at Cine Gear Expo 2026 - OWC with Jon Hoeg
James Mathers visit the OWC booth and talks with Jon Hoeg about OWC’s storage products, including their Atlas Pro and Atlas Ultra camera media line, their ThunderBlade X12, and Thunderbolt 5 RAID Array.
vimeo.com/1199901841
For photographers, personal work is rarely just personal.
It's where ideas take shape. Where risks get taken. Where style gets discovered.
The first installment of Personal Work featuring Forrest Mankins is now live.
Watch the full film on YT: youtube.com/@poweredbyowc
Some of the world's most incredible stories happen beneath the surface.
This World Oceans Day, we're celebrating the people who help us see them, including filmmaker and conservation storyteller Kyle Roepke.
Protect what inspires you. 🌊
One of the biggest things @Lynk_Nation learned shooting on one of the world’s biggest winter stages? The basics matter more than you think. Eat. Sleep. Hydrate. Repeat.
What’s the “basic” that instantly affects your work when you neglect it?
One cable. Power, storage, displays, peripherals. Handled. A cleaner desk is nice. A faster workflow is even better ⚡
How close are you to the one-cable setup?
The folder you'll never delete. The frame you'll never stop thinking about. The shots that lived in your head before they lived on a screen or negative.
If you know, you know.
We can't wait to show you what @forrestmankin has been working on. June 9th on YouTube.
The portable kit. No overthinking it.
Just the essentials: laptop, phone, storage, cards, headphones, keys… and out the door.
What’s always in your bag?