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SearchPilot @SearchPilot
Joined April 2018
  • Tweets 949
  • Following 43
  • Followers 2,551
196 Photos and videos
Do descriptive alt text on listing images improve SEO performance? We ran the test. Read the results in our latest case study! hubs.la/Q04lmSY-0

Does adding descriptive alt text to listing images improve SEO?

We tested adding descriptive alt text combining listing names and category headings to a listings site's images.

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Could a shorter product grid improve your SEO performance? We ran the test. Read the results in our latest case study! hubs.la/Q04hGhFj0

Does Product Grid Size Affect SEO Performance?

We tested whether a shorter product grid improves SEO performance. Read our latest case study to find out!

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In this week's case study, we’re reviewing an experiment that expanded abbreviated state codes to full state names in title tags to see if there’s any measurable impact on organic search performance. Curious on the organic impact? Read the details here: hubs.la/Q04fZQXK0

Do Expanded State Names in Title Tags Help or Hurt Travel SEO?

This case study reveals that switching from state abbreviations to full names in title tags led to a 4% drop in organic clicks, emphasizing the importance of title length in SEO performance.

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In this week’s case study, we tested adding FAQ content below the footer copy for an ecommerce customer's PLP pages. What do you think happened to organic traffic when we added the FAQ content? Read the details in the latest case study. hubs.la/Q04dn3cn0

Will adding FAQ Content to Footer Copy Improve Organic Traffic?

We tested adding FAQ content below the footer copy of an ecommerce customer's PLP pages. Do you think the change resulted in a winning result?

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What's the deal with all these positive capitalized title tag tests? We dug into the data and found something we think all SEOs should know about.
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Have you ever wondered how SEO differs across markets? One of our global customers ran a multi-market test to better understand exactly that. Take a look at this week's case study for a deep dive into the analysis! hubs.la/Q04bq5DN0

Does Adding 'Save 30%' Messaging to Meta Descriptions Improve Organic Traffic?

We tested adding Save 30% in the meta description for a travel customer in two markets. Do you think the change resulted in a winning result?

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Most users didn't see changes from our latest title tag capitalization test in search results, but we still found a positive impact on traffic. So what was actually going on? We dug deeper into the data and uncovered a surprising insight. hubs.la/Q048FlL00

This Test Revealed an Unexpected SEO Signal Hiding in Plain Sight

We tested capitalizing the content of title tags. The results surprised us, and pointed to an unexpected SEO signal we think everyone should know about.

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In this week’s case study, we tested adding a link block that links to the top destinations listings pages. What happened to organic traffic when we added these internal links? hubs.la/Q046M99P0

Can Displaying Links to Popular Destinations Improve SEO?

We tested adding a link block with the top 30 destinations to destination listings pages and location pages. Did linking these destinations improve SEO?

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In this week’s case study, we look at what happened when a customer added an emoji to their meta descriptions. Click the link below to see whether this minor addition had any influence on user click-through behaviour! hubs.la/Q0450NDK0

Do Emojis in Meta Descriptions Influence Click-Through Behaviour?

Can adding an emoji to meta descriptions influence click-through behaviour? This case study explores whether this minor tweak can affec organic performance.

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This weeks case study is looking at what happened when an ecommerce customer changed the title tags of their product details pages to include natural language. Read the full case study below for the results! hubs.la/Q0432pX90

Do Title Tags Perform Better When They Sound More Natural?

Can a small tweak to title tags boost clicks? This case study explores how changing the title tag format of a well-known brand affects search performance.

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An ecommerce customer wanted to see whether removing fetchpriority="high" from low-priority elements could improve organic traffic. We ran the test, and the results are in! Read the full case study to see what happened. hubs.la/Q0413M7y0

Can Removing FetchPriority from Low Priority Elements Improve Organic Traffic?

In this case study, we look at a performance focused test where we remove the fetchpriority attribute from low priority elements.

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One of our ecommerce customers wanted to see whether adding a categories accordion would impact organic traffic for their Store pages. We put it to the test. See the results in our latest case study! hubs.la/Q03_7KbF0
Can a Categories Accordion Boost Organic Traffic?

ALT Can a Categories Accordion Boost Organic Traffic?
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Our ecommerce customer tested adding a categories accordion to Store Pages. Do you think this helped or hurt organic performance?
0% 👍 Helps
0% 😐 No real impact
0% 👎 Hurts
0% 🤔 Depends
0 votes • Final results
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In our last round-up of 2025, we look back at the 5 most surprising results our customers experimented this year. Tap the link below to see the unexpected outcomes and what we've learned from it! hubs.la/Q03YMwpT0

A Look Back at the Most Surprising Tests of 2025

In this case study, we take a look back at some of the most impactful tests we ran with our customers this past year.

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#SPQuiz! 🚀 We’ve rounded up five of the most interesting SEO experiments we've run that challenged conventional SEO assumptions. Which test do you think delivered the biggest % uplift in organic traffic?
33% Omit expert video reviews
67% Enriching page content
0% ALL-CAPS titles on mobile
3 votes • Final results
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One of our customers ran a series of SEO tests on video schema across their article pages to figure out why their videos weren’t appearing in the SERP; the results were not what they expected. Curious what they discovered? Read what they uncovered below! hubs.la/Q03X3cxh0

The Video Schema Results That Surprised SEO Experts

In this case study, we take a look at a test series intended to fix invalid video schema. Is removing invalid schema a guaranteed SEO win?

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A customer’s articles page videos weren’t being displayed in the SERP, even though their competitors’ were. They ran a series of tests to determine why this may be. What do you think is the bottleneck here?
33% Too much content
33% JS load issues
33% No dedicated watch page
0% Google just said no
3 votes • Final results
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So! Does tagging new content as AI-generated affect its impact on organic traffic? Check out our newest case study and see for yourself! hubs.la/Q03S2qSK0

What Happens when AI Content is Added with a Disclaimer?

In this case study, we examine the impact on organic traffic when we tested adding AI-generated content that includes a disclaimer.

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For this week’s #SPQuiz, we’re tackling one of the hottest SEO topics: AI-generated content. An e-commerce customer tested adding AI-written descriptions to their product detail pages, but here’s the twist: the content was labeled as AI-generated. How do you think it performed?
33% Positive Impact
0% Negative Impact
67% Inconclusive Impact
3 votes • Final results
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