SHIFT is a campaign and communications firm that uses Flashbulb intelligence to help clients gather insights and tell powerful stories that shift opinions.
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New look. Expanded capabilities. Same focus on helping clients shape opinion, win campaigns, and tell their stories.
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ICYMI, last week, @ShiftMediaX launched AlbertaBudget.ca – delivering structured, searchable analysis of Alberta's 2026 budget within minutes of it being tabled.
Read more about how the site was created and explore it for yourself!
shiftmedia.co/content/changi…
ICMYI, SHIFT Partner @MattSolberg was early to argue that Canada's Ring of Fire represents a more ethical, democratic alternative to mining in weaker jurisdictions - a framing now being echoed by others.
Read the story: ricochet.media/indigenous/on…#onpoli#cdnpoli
ICMYI, after Parks Canada planned to delete Canada’s most significant heritage resource, SHIFT CTO @Stephen_Taylor stepped in, using AI to save 13,500 historic listings and rebuild the site.
Visit the new site: HeritageGuide.ca 🇨🇦
#cdnpoli#cdnheritage
Citizen historians now doing the job a government department won't. Parks Canada won't even store a website on a server. Good job @stephen_taylor .
cbc.ca/news/canada/nova-scot…
What does the fall of The Bay mean for the future of Canadian retail and heritage. With the Christmas shopping season here, we look at how this legacy collapse could shape the future of shopping in Canada.
Read today’s SHIFT Insights.
shiftmedia.co/campaigns/why-…
From trade and energy to Arctic sovereignty and western unity, Churchill, Manitoba may hold the key to Canada’s next big chapter.
Read today's SHIFT Insights.
shiftmedia.co/campaigns/how-…
Can Canadian Prime Minister Mark Carney advance his agenda without a parliamentary majority?
SHIFT Partner Michael Solberg answered this and more on Power & Politics.
The ‘Brantford Boomer’ moment sparked a national conversation on generational divides. With Canadians headed to the polls, we look at how this incident could shape votes across age groups.
Read today's SHIFT Insights.
#cdnelxnshiftmedia.co/campaigns/the-…
SHIFT Partner Matt Solberg says Alberta is looking for a federal partner that respects its contributions to confederation, its economy, and its future. 🇨🇦
#cdnelxn
🚨 Battleground Ridings to Watch 🚨
As Canada heads to the polls on April 28, five key ridings could reshape the federal landscape - from Edmonton Centre to Malpeque. Who’s rising, who’s falling, and what it all means.
Read today's SHIFT Insights.
shiftmedia.co/campaigns/five…