The leading athlete marketplace and NIL operations software provider. Learn more here ⬇️
Joined May 2020
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19 Mar 2024
You asked, we answered.
The MOGL App is officially here.🔥
Source your NIL deals, manage disclosures, and get paid all in one app!
Download the MOGL app here: apple.co/3INXxV3 and start monetizing your NIL today.
#GetMOGL #MOGLApp #ItsAppTime
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Jun 12
3/ Local focus means planning by market, not just by media calendar.
Ask:
• Which cities or campus communities matter?
• Which athletes already reach those audiences?
• Which settings feel natural?
• What should be consistent vs. creator-led?
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Jun 12
7/ That was not a World Cup campaign, and it should not be framed as one.
The relevant lesson is the operating model:
market selection → athlete-audience fit → local content → approvals → reporting.
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Jun 12
8/ For brands investing in NIL Deals, Athlete Influencers, or Influencer Marketing around the World Cup, the question is simple:
Can you move fast enough to be local without losing the discipline of a national campaign?
Read the full blog post here: mogl.online/blog/localized-w…
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Jun 12
1/ The World Cup is global.
The best creator campaigns around it will still feel local.
For brands, the opportunity is not one national celebrity message everywhere. It is a coordinated network of local Athlete Influencers who can make the moment feel real in each market.
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Jun 12
2/ Fans will not only experience the tournament inside stadiums.
They will experience it at watch parties, campuses, sports bars, retail locations, fan zones, living rooms, and group chats.
That changes the creator brief.
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Jun 11
1/ One summer NIL post can create a spike. A summer story arc can build memory.
If a brand wants Athlete Influencers to matter beyond one campaign flight, the partnership needs chapters.
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Jun 11
4/ For summer Influencer Marketing, ask:
What should the audience remember by opening day?
Then build the athlete content calendar around that answer.
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Jun 11
5/ Our POV at MOGL: NIL Deals work best when the audience sees a relationship unfold over time.
Read the full blog post: mogl.online/blog/how-brands-…
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Jun 8
Athlete campaigns often create demand that standard analytics never fully see.
A fan sees an athlete’s post, shares it privately, searches later, then buys through a path that looks like direct or organic traffic.
That gap is dark social leakage.
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Jun 8
For brands running NIL Deals, the practical question is not “Can we track every private share?”
It is: “Are we giving each athlete a clean attribution path and measuring lift around the campaign window?”
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