When I brought up that the ideas of "desirability, viability, and feasibility" should be maintained into delivery, people said they were too high-level concepts - but I disagree.
These ideas *must* cascade down to delivery, or teams won't be working towards valuable outcomes. 🧵
ALT The cascade of responsibilities
Priority and desirability inform viability
Viability informs the opportunity
Opportunity and feasibility inform the experience
The experience informs the experiment