Global Marketing Management Consultants - we solve major challenges in marketing & media performance, agency & roster optimisation, digital & tech integration
Joined October 2009
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19,476 Photos and videos
Jun 9
Stop the "do more with less" cycle. Learn how marketing prioritisation can bridge the effectiveness gap and transform your team from a reactive service desk into a high-impact strategic partner.
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Jun 4
The MarTech landscape promises efficiency and growth, but many organisations are trapped in complex, disconnected “Franken-stacks.” Learn how to move from technology overload to strategic MarTech integration and optimisation.
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Jun 2
Stop "playing by the book" and start growing. CMO Joel Kleber reveals how he drove Jim’s Group to $1B turnover by ditching traditional frameworks for speed, AI, and raw authenticity. Get the blueprint for explosive franchise growth! Tune in now.
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May 26
AI may dominate marketing headlines, but the real transformation is privacy-first marketing. Learn how brands can adapt to new privacy laws, the end of third-party cookies, and rising consumer trust expectations.
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May 21
Modern marketers are overwhelmed with data but still struggle to prove business impact. Discover how to close the marketing effectiveness gap with strategic measurement frameworks, finance alignment, and outcome-driven marketing.
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May 19
Unlock the secrets to thriving in marketing! Join industry powerhouse Amanda Connors as she shares her journey from Myer to wellness. Learn how to master customer obsession, resilience, and building brands that last in a changing world. Tune in now!
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May 12
Marketing ethics is no longer a side issue—it’s central to growth. From AI to data privacy and transparency, here are the key challenges marketers must navigate 👇
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May 7
Ethical marketing is no longer optional. From AI and data ethics to sustainability and transparency, here are the top issues every marketer needs to navigate in 2025 👇
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May 5
Ahron Young, founder and CEO of Ticker News, shares his journey through modern journalism, exploring how technology is reshaping news, why integrity still matters, and how Ticker Studio is redefining credible, engaging media.
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Apr 28
Is your agency operationally fit enough to win more business, more often?
Don't wait for a pitch to uncover hidden constraints. Our Agency Operating Index provides a clear, market-backed diagnostic to benchmark your performance, pricing, and product. ap1.hubs.ly/y0NpXy0
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Apr 23
Marketing transformation isn't just about digital—it’s about structural clarity. Are you a CMO or Fractional leader ready to turn operational chaos into a high-performance marketing engine?
Read our latest guide to optimizing your ecosystem: ap1.hubs.ly/y0NpTW0
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Apr 21
Storytelling isn’t enough anymore. In this podcast, John Elbing explains why storybuilding puts the consumer at the centre, how it creates stronger emotional connections, and why consistency across audiences is critical for both B2C and B2B brands.
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Apr 14
Trust isn't earned in a 3-hour pitch—it's a loan. The pitch is just the credit check. The moment an agency is appointed, they are in deep "trust debt." Read why marketers need to act like bank managers to build real partnerships: ap1.hubs.ly/y0KSzF0 #AgencyPitch #Marketing
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Apr 9
More marketers are choosing to run agency pitches themselves — but DIY doesn’t always mean better. In this post, TrinityP3 explains why DIY pitching is on the rise, the three biggest risks marketers face, and how to avoid costly mistakes.
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Apr 7
What really happens inside agency pitches? Ellie Angell joins Darren to share insights from her time as the Undercover Consultant, revealing what agencies experience behind the scenes—and why poor behaviour, not the pitch model, is damaging the process.
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Mar 31
"Moving faster doesn’t mean cutting corners." ⚡
An unfocused pitch process is a drain on time, budget, and morale. We’re breaking down the 5 universal focus points needed to keep your agency selection on track and results-oriented.
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Mar 26
Marketing procurement is at a crossroads. This article explains why cost-cutting creates hidden waste, how AI is reshaping commercial risk, and how procurement leaders can evolve from price takers into value architects driving real marketing performance.
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Mar 24
If last year was about Generative AI, this year is about agents. Angela Tangas, Jack Smyth and Darren discuss what agentic AI really means for brands, how it’s transforming creativity and decision-making, and why it’s becoming the new operating system.
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Mar 17
Strategy isn’t dying — it’s being hidden. This article explores how data, AI and “black box” tools have devalued strategic thinking in pitches, and how marketers can refocus agency selection on insight, judgement and real strategic capability.
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Mar 12
It’s time to speak the language of value. Our Finance Fluency Guide for Marketers shows you how to align campaigns with ROI, cash flow and enterprise value—plus test yourself with the Fluency Quiz. Download it and claim your seat at the table.
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