@USCCenterforPR profile picture
USC Annenberg Center for PR✌ @USCCenterforPR

Prof @FredCook, Mgr @RAntonette, #ASCJ scholars: Connecting the PR industry w/ students to define our profession’s #PRFuture & develop those who will shape it.

Joined September 2016
  • Tweets 1,781
  • Following 1,062
  • Followers 1,108
862 Photos and videos
11th Annual USC Survey Finds ‘Quiet Shift’ in Public Relations as Polarization Reshapes Corporate Communications medium.com/p/11th-annual-usc…

11th Annual USC Survey Finds “Quiet Shift” in Public Relations as Polarization Reshapes Corporate…

2026 Global Communication Report Shows Declining Support for Corporate Advocacy

usccenterforpr.medium.com
1
2
41
USC Annenberg Center for PR✌ retweeted
USC Annenberg@USCAnnenberg
Mar 16
Excited to announce that our public relations program has once again been named the PRWeek Outstanding Education Program for 2026! Public relations student Sophie Schaked was also named PRWeek’s 2026 Outstanding Student. Read more: annenberg.usc.edu/news/spotl… Photo by Erica Berger.
4
6
363
USC Annenberg Center for PR✌ retweeted
USC Annenberg@USCAnnenberg
Mar 12
Join the @USCCenterforPR at #ASCJ for the 2026 Kenneth Owler Smith Symposium on public relations! Hear from industry leaders and explore the future of the profession. RSVP and attend starting at 5 p.m. on Thursday, March 26: annenberg.usc.edu/events/cen…:
1
1
311
Before you log off for the holidays (as if we actually log off!), please take and share our 11th annual industry survey. bit.ly/USC_PRSurvey26

USC Annenberg Center for PR✌@USCCenterforPR
3 Dec 2025
Survey Time: Take this year's Global Communication Survey - mailchi.mp/usc/2026-relevanc…
71
Survey Time: Take this year's Global Communication Survey - mailchi.mp/usc/2026-relevanc…
98
USC Annenberg Center for PR✌ retweeted
USC Annenberg@USCAnnenberg
6 Nov 2025
Join Fred Cook, director of the @USCCenterforPR, along with a panel of industry experts, for a discussion on how four generations working in public relations are navigating today’s most pressing trends. RSVP and attend at 2 p.m. on Friday. Nov. 14: annenberg.usc.edu/events/min…
1
1
321
In memoriam: Wallis Annenberg, 86, trailblazing philanthropist and USC Life Trustee - USC Today today.usc.edu/in-memoriam-wa…

In memoriam: Wallis Annenberg, 86, trailblazing philanthropist and USC Life Trustee

The longtime leader of the Annenberg Foundation invested $1.5 billion in nearly 3,000 nonprofits and projects.

today.usc.edu
2
96
Gen Z is reshaping PR—from how we tell stories 📱 to when brands should speak up 🧭. Want to know where the industry is headed? The 2025 Global Communication Report breaks it down. 📥 Download: uscannenberg.formstack.com/f… #PRFuture #GenZVoices #BrandPurpose #DigitalPR #MindTheGap
1
1
143
Media isn’t dying—it’s just moving to TikTok 📱 Gen Z is leading the shift to social-first PR, but they haven’t ditched the press release just yet. 🧠 Adaptability is the new essential. 📥 Download the 2025 Global Communication Report: annenberg.usc.edu/research/c…

Global Communication Report

The annual Global Communication Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communication industry by analyzing emerging

annenberg.usc.edu
2
46
The office is optional—but flexibility is non-negotiable. 1 in 3 PR pros would take a pay cut to work remotely. 📥 Download: uscannenberg.formstack.com/f… #PRFuture #HybridWork #MindTheGap
55
🎥 Can’t make it in person? Watch the 35th Annual Kenneth Owler Smith Symposium live! 📅 Thursday, March 27 (TODAY!) ⏰ 6:00 PM PT 🔗 Stream here: bit.ly/USC_KOS25 #KOS2025 #USCAnnenberg #PublicRelations #MindTheGap
3
129
Excited to have Kelly McGinnis, SVP & Chief Communications Officer at Levi Strauss, as the Keynote Speaker at #KOS2025! She’ll also accept the Purpose Award on behalf of Levi’s. 📅 March 27, 2025 | 📍 USC Annenberg 🔗 RSVP: docs.google.com/forms/d/e/1F…
1
2
93
Join us for the 2025 Kenneth Owler Smith Symposium! 📅 March 27, 2025 | 5–8 PM PT 📍 USC Annenberg (ANN) This year’s theme: Mind The Gap: Examining PR’s Generational Divide Featuring Kelly McGinnis, Barby Siegel, Fred Cook & more. Don’t miss it! #KOS2025 #USCAnnenberg
1
1
110
Some stats from most recent Gen Z study with ⁦@D1A⁩ lbbonline.com/news/latest-st…

Latest Study from Day One Agency Uncovers Gen Z’s Hopes and Dreams | LBBOnline

Little Black Book, The report from Day One Agency and USC Annenberg Center for Public Relations reveals what gen Z holds near and dear

lbbonline.com
2
38
Time is running out! Share your voice in the 2025 USC Global Communication Survey before January 31st. Take it here: bit.ly/USC_PRSurvey25
1
44
📊📝 Contribute to the future of PR! Take the 2025 Global Communication Survey by Jan 25 and share your insights. bit.ly/USC_PRSurvey25 #PublicRelations #Survey
113
How are AI, hybrid work, and political shifts transforming PR? Share your insights in the 10th Annual USC Global Communication Survey. Start here: usc.qualtrics.com/jfe/form/S…
148
The future of communications starts with your insights. Take the 10th Annual USC Global Communication Survey to share your perspective on AI, hybrid work, and more. usc.qualtrics.com/jfe/form/S…
1
3
160
The results are in and we’re a finalist! #PRWeekAwardsUS prweek.com/article/1899217/p…

PRWeek US Awards 2025 shortlist revealed

prweek.com
3
107
Introducing our 2025 Relevance Report: AI Activated!, our own collection of over 40 essays on innovating with AI. Comms leaders, tech executives, and academics share insight on building a culture of innovation. Read it now: annenberg.usc.edu/research/c…

USC Annenberg Relevance Report

annenberg.usc.edu
1
56
Load more