Joined July 2009
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4,735 Photos and videos
Jun 12
Surprisingly, surprise is way more than just a gimmick.
Done right, it can be part of the strategy.
@UncensoredCMO and @eatbigfish are bringing the science of the unexpected to Cannes Lions on 24 June.
When's the last time a brand genuinely surprised you? 👇
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Jun 10
Mark Ritson and Byron Sharp are two of marketing's most outspoken voices. They're usually loudly disagreeing with each other.
And, no surprises, it's David Tiltman's top Cannes Lions pick.
Session info 👉 canneslions.com/festival/pro…
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Jun 9
CMOs – new audience just dropped.
Read The Multiplier Playbook now 👉 warc.com/en/the-multiplier-p…
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May 26
Ever tried to sit in a tiny chair when you're over 6 feet tall?
It's uncomfortable, unsustainable and, dare we say it... laughable. Just like thinking too small in advertising.
Go Big or Go Home is available to watch on 27 May 👇
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May 21
Heavy insights light bites (including @levainbakery cookies).
🗓️ Thursday 28 May
⏱️ 5–8 pm
📍 NYC
Register here 👉 luma.com/gcbp54j9
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May 21
Stuck in the ROAS death spiral?
BERA.ai's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track and quantify the Multiplier Effect – the compound growth achieved when brand and performance marketing work together.
Listen now.
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May 20
Brand and performance teams are out of whack.
The Multiplier Playbook – out today – is here to fix that.
We've called it a Playbook because in it, we identify eight significant 'blockers' to the Multiplier Effect... 👇
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May 20
We’ve designed it to help you 'choose your own adventure' – figure out the biggest challenges you face on this topic, then see what 'plays' you could make to resolve them 🏈
Read it for free 👉 warc.com/en/the-multiplier-p…
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May 19
Join us in London for a morning of bright insights, bold networking (and yes, a brilliant breakfast) – as James McDonald, WARC's Director of Data, Intelligence and Forecasting, and Alex Brownsell, WARC Media's Head of Content, explore the current global media landscape 👇
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May 12
It isn't easy separating hype from reality in the world of marketing measurement.
Listen as WARC's Paul Stringer is joined by Recast's Michael Kaminsky to discuss how AI is (and isn't) transforming measurement and the 'outcomes era' of media.
Listen now 👇
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WARC retweeted
May 7
Marketing effectiveness group @WARCEditors has released its latest Future of Measurement report, exploring the trends set to shape media and creative effectiveness in 2026 📊
The report examines the growing role of AI, attention metrics and evolving approaches to campaign measurement.
#WARC #Media #Measurement #Marketing #Advertising
mediashotz.co.uk/warc-explor…
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May 7
"Who's incurring that cost?"
Old model: you drove to the shop (your cost)
New model: companies ship to your door (their cost)
This 'cost gravity' is why even billion-dollar e-commerce companies struggle to turn a profit – David Tiltman James Hankins on The WARC Podcast.
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