the smartest builders i know aren't building for "crypto users" anymore.
they're building for people who will never know they're using crypto. payroll products, treasury tools, cross-border settlement, card programs backed by stablecoin rails.
and honestly that shift feels right. the best infrastructure disappears into the product.
but i think something gets lost when every serious team optimizes for invisibility. the weird experimental stuff, the things that only make sense onchain, the products that couldn't exist without programmable money, those are getting starved of talent
the teams still building things that only work because of crypto, not despite it, are the ones i'm watching closest right now.