Creators often ask me what the expected ROI of running clipping campaigns on their long-form content would be, and my answer pleasantly surprises them.
I’ve even had one creator who asked “how much do the clippers pay me to post my content”
The truth is, there are actually several ways creators benefit.
1. Content distribution is a shots on goal game, especially for short-form. Creators can typically only post, at most, a dozen clips on their official pages from any given piece of content, usually less.
Clippers on the other hand are able to each run multiple niched clipping pages, post 30 clips on each, and even post the same moment, multiple times, each framed or captioned in a different way to see which version hits.
Clippers can do that because they rely on the algorithm to push their clips individually, rather than relying or considering their followers. Creators’ can’t post the same clip multiple times because they don’t want to flood the feed of their followers.
If content deserves to get views, clippers are able to squeeze every ounce of virality out of it.
2. Althought there isn’t a measurable way to see if clippers drive traffic back to the original long-form content, what we do know is that clippers expand your audience and after the algorithms show people a few clips of your content from clipper pages, they will eventually begin delivering posts from your official pages for the person to connect the dots.
3. Social Algorithm Optimization, or SAO as I like to call it. Similar to SEO which relies on backlinks and online fingerprint, SAO relies on the social finerprint of your content.
When someone searched your name or content keywords into a social platform, they will be blown away by all hundreds or thousands of clipping pages posting your content and the algorithm will have an abundance of posts to be able to hit that viewer with when it discovers they like content like yours.
4. Want to learn more creator benefits and how creators like Logan Paul, NELK/FullSend, and Steiny have benefitted by running clipping campaigns on Duzlo every week for the past year?
Comment “Duzlo” on this post and I’ll send you a DM 💪🏻